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About USP

Market research in the widest sense of the word is at the core of our internationally operating organisation. As we have in-depth knowledge of the different sectors, we are able to explain the market information and give our clients proper advice. This not only makes us a sound information partner but also a very interesting discussion partner.

USP is an international market research and marketing consultancy that specializes in the construction, home improvement, installation and real estate markets.

We operate internationally and have various subsidiaries such as Arch-Vision, BouwKennis and BauInfoConsult.

Insights & Advice

The most important added value provided by USP is our extensive market knowledge based on many years of experience in the sector. We know how to survey the market and are able to put these insights into perspective. 

USP does not only answer the research questions, but is also able, by means of our market knowledge, to put insights in context and give well founded advice to our clients. This is the most important USP of USP Marketing Consultancy.

Mission & Vision

Helping our customers make distinctive and substantial improvements in their performance by providing them with reliable insights and advice. USP is the leading market research and consulting firm in the European construction, DIY, installation & real estate sectors. 

We aim to inspire and connect. We are committed to provide you with information that you can use as a foundation to build upon to obtain maximal results. USP employees are up for this challenge and are dedicated to this goal. Together we build on a great company that attracts, develops and retains exceptional people.


USP Marketing Consultancy’s culture can perhaps best be described as no-nonsense. At USP it is all about translating your question into the right research. You will receive analysed market information but above all profound insights.  

In other words, we will show you the main conclusions from the research. What does really deserves you attention and effort? What should be further improved or changed? What are the conditions and the barriers for realising the desired changes?

USP GDPR Compliance

As a Fair Data research company, USP puts the utmost importance in correct and safe handling of your (personal) data. We will never use the data for any other purpose than the project agreed with our client. Our staff is trained and informed to work according the data privacy guidelines and our IT Department ensures a secure environment. Given the strategic importance of the data processed, USP has assigned a Data Protection Officer to monitor that USP and her sub processors work in line with the GDPR regulations. 

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