About USP

Market research in the widest sense of the word is at the core of our internationally operating organisation. As we have in-depth knowledge of the different sectors, we are able to explain the market information and give our clients proper advice. This not only makes us a sound information partner but also a very interesting discussion partner.

USP is a Dutch market research and marketing consultancy firm specialised in construction, home improvement, installation sector and real estate market. We operate internationally and have various subsidiaries such as Arch-Vision, BouwKennis and BauInfoConsult.


Helping our customers make distinctive and substantial improvements in their performance by providing them with reliable insights and advice.


USP is the leading market research and consulting firm in the European construction, installation & real estate sector. We are inspirational, committed and you can rely on us for your market research projects. USP employees are up for a challenge, dedicated and are seeking to grow. Together we build on a great company that attracts, develops and retains exceptional people.


USP Marketing Consultancy’s culture can perhaps best be described as no-nonsense. At USP it is all about translating your question into the right research. As a starting point we always search for the question behind the question. Our quantitative research often result in a large amount of data. We won’t bother you with this though.  You will receive analysed market information but above all profound insights.  In other words, we will show you the main conclusions from the research. What really deserves your attention and effort? What should be further improved or changed? What are the conditions and the barriers for realising the desired changes?


The most important added value provided by USP lies in our market knowledge. Through our many years’ experience in the sector, we know how to survey the market and are able to put these insights into perspective. In our research, USP not only answers the research questions but are also able, on the basis of our market knowledge, to interpret the insights and give advice to our client. This is the USP of USP Marketing Consultancy.