Dirk Hoogenboom

Latest 9 articles published by Dirk Hoogenboom

• Future role of the wholesale

  These questions, and many more, are answered in the new Q2 2017 report of the European Electrical Installation Monito... Read more

• Electrical installer: future role of the traditional wholesale

  These questions, and many more, are answered in the new Q2 2017 report of the European Electrical Installation Monito... Read more

• European overview of the home improvement market: touchpoints durin...

  There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ conducting the... Read more

• home improvement market: touchpoints during the buying process

   The full report covers all relevant touchpoints and more, but I would like to focus on the sources used by cons... Read more

• European Electrical Installation Monitor: professional usage of apps

  Most manufactures offer apps to help the electrical installers with technical information and calculation. Wholesaler... Read more

• Brand and product knowledge of European architects; Involvement in ...

  Which product categories are least known by architects? The top 3 of product categories where there is a high percen... Read more

• Influencers of the building process: European Architectural Barometer

  In previous articles I already described how the influence of the architects on brand and product choice for some p... Read more

• Influencers in the building process

  Influencers of the building process The principal and engineering companies are strong influencers of the building ... Read more

• Smart buildings & connectivity; Dutch HVAC installers are the front...

  Buildings today are already very complex structures containing a lot of technology, but most of this technology works... Read more