Latest 9 articles published by Dirk Hoogenboom
Are installers using social media professionally?
Given the potential these platforms offer to reach out to consumers, they are often included in marketing strategies ... Read more
Orientation for home improvement products becoming increasingly mor...
In the more conservative market of home improvement products, however, online purchasing is not as common yet, as a l... Read more
Is leasing products also taking the HVAC market by storm?
That the trend from ownership to leasing is a hot topic can a... Read more
The share of DIY jobs versus DIFM jobs does not always reflect cons...
When looking at the figures of DIY versus DIFM shares at a European level, for instance, a decline of the share of DI... Read more
Amazon dominates the pure online B2B electrical installation market
The specialized wholesaler is still going strong.The construction market is a rather traditional market, which is als... Read more
Circularity in construction still in its early stages
For many years now, USP Marketing Consultancy has followed the topic of sustainability in the European Ar... Read more
Prefab most applied in projects in the Netherlands, the UK ahead wh...
In the European architectural barometer, another one of USP’s multi-client studies, we already reported that arc... Read more
European contractors are mostly brand-oriented in their purchasing ...
This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consultancy. In th... Read more
Direct ordering from manufacturers; already common place amongst Eu...