Dirk Hoogenboom

Latest 9 articles published by Dirk Hoogenboom

• Baby Boomers do more DIFM jobs

  When asked about key home improvement trends, I always mention e-commerce.  In the same breath I usually… Read more

• Professional social media usage; dutch electrical installers…

  Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook every month,… Read more

• Showrooming of DIY products online

  I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent research… Read more

• Kingspan tops industry leaders in the UK

  Pricing power, brand recognition and a loyal customer base: Industry-leading companies usually have those… Read more

• Professional social media usage; dutch electrical installers…

  Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook every month,… Read more

• Professional social media usage; Dutch electrical installers…

  I would like to share some insights on the professional social media usage of electrical installers. The full report… Read more

• Industry leaders in construction

  In the most recent report of the European Architectural Barometer (Q1 Love Brands), we have measured amongst… Read more

• Which DIY products are purchased online the most?

  Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in the sales… Read more

• Showrooming in the home improvement market

  I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent… Read more