Dirk Hoogenboom

Latest 9 articles published by Dirk Hoogenboom

• Circularity in construction still in its early stages

  For many years now, USP Marketing Consultancy has followed the topic of sustainability in the European Ar... Read more

• Prefab most applied in projects in the Netherlands, the UK ahead wh...

  In the European architectural barometer, another one of USP’s multi-client studies, we already reported that arc... Read more

• European contractors are mostly brand-oriented in their purchasing ...

  This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consultancy. In th... Read more

• Direct ordering from manufacturers; already common place amongst Eu...

  It might come as a surprise, but the main contender for share of wallet are not the online players nor the general bu... Read more

• Buying at DIY stores; How is this affected by age, income and DIY e...

  In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even on a... Read more

• DIY; Germany & the UK top the chart for online buying

  More products are bought online Since we started (2013) measuring consumer purchase behavior for home improvement pr... Read more

• Grenfell tower; Does this affect the future insulation choice in co...

  These are expectations regarding the usage of insulation materials of European architects in the European Archit... Read more

• Online DIY purchases; Amazon tops the chart in Europe

  As mentioned before, the share of online purchase of home improvement products has been growing steadily. In 2017 thi... Read more

• Wood structure and prefab panel construction expected to increase

  Every 2 years, USP Marketing Consultancy conducts the future material usage research in the European a... Read more