Dirk Hoogenboom

Latest 9 articles published by Dirk Hoogenboom

• Are installers using social media professionally?

  Given the potential these platforms offer to reach out to consumers, they are often included in marketing strategies ... Read more

• Orientation for home improvement products becoming increasingly mor...

  In the more conservative market of home improvement products, however, online purchasing is not as common yet, as a l... Read more

• Is leasing products also taking the HVAC market by storm?

                  That the trend from ownership to leasing is a hot topic can a... Read more

• The share of DIY jobs versus DIFM jobs does not always reflect cons...

  When looking at the figures of DIY versus DIFM shares at a European level, for instance, a decline of the share of DI... Read more

• Amazon dominates the pure online B2B electrical installation market

  The specialized wholesaler is still going strong.The construction market is a rather traditional market, which is als... Read more

• Circularity in construction still in its early stages

  For many years now, USP Marketing Consultancy has followed the topic of sustainability in the European Ar... Read more

• Prefab most applied in projects in the Netherlands, the UK ahead wh...

  In the European architectural barometer, another one of USP’s multi-client studies, we already reported that arc... Read more

• European contractors are mostly brand-oriented in their purchasing ...

  This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consultancy. In th... Read more

• Direct ordering from manufacturers; already common place amongst Eu...

  It might come as a surprise, but the main contender for share of wallet are not the online players nor the general bu... Read more