Dirk Hoogenboom

Latest 9 articles published by Dirk Hoogenboom

• Online DIY purchases; Amazon tops the chart in Europe

  As mentioned before, the share of online purchase of home improvement products has been growing steadily. In 2017 thi... Read more

• Wood structure and prefab panel construction expected to increase

  Every 2 years, USP Marketing Consultancy conducts the future material usage research in the European a... Read more

• Transition to fossil fuel free installations; How high is the deman...

  Fossil fuel free In the installation market sustainability has been an important topic as well, but in recent years ... Read more

• Familiarity with BIM has increased among HVAC installers in Europe

  2018 vs. 2015 Compared to 2015, the awareness of BIM among HVAC installers has increased significantly in most of th... Read more

• Key trends in the installation market

  USP Marketing Consultancy utilizes both multi-client research and dedicated market research to facilitate this. As I... Read more

• The future of home improvement; A European overview

  A couple of weeks ago, I have written an article on the key trends in the European construction industry wh... Read more

• Building Information Modelling; a license to operate?

  I have based my opinion on findings out of the Q4 2017 Building Information Modeling report of the Eur... Read more

• The future of construction; A European overview

  Direction of the market USP Marketing Consultancy has, besides doing dedicated market research,  various multi-... Read more

• DIY stores selling professional brands; the opinion of the installers

  Professional brands in DIY stores?  Before we start diving into the figures, first some background. Traditional... Read more