Dirk Hoogenboom

Latest 9 articles published by Dirk Hoogenboom

• European contractors are mostly brand-oriented in their purchasing ...

  This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consultancy. In th... Read more

• Direct ordering from manufacturers; already common place amongst Eu...

  It might come as a surprise, but the main contender for share of wallet are not the online players nor the general bu... Read more

• Buying at DIY stores; How is this affected by age, income and DIY e...

  In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even on a... Read more

• DIY; Germany & the UK top the chart for online buying

  More products are bought online Since we started (2013) measuring consumer purchase behavior for home improvement pr... Read more

• Grenfell tower; Does this affect the future insulation choice in co...

  These are expectations regarding the usage of insulation materials of European architects in the European Archit... Read more

• Online DIY purchases; Amazon tops the chart in Europe

  As mentioned before, the share of online purchase of home improvement products has been growing steadily. In 2017 thi... Read more

• Wood structure and prefab panel construction expected to increase

  Every 2 years, USP Marketing Consultancy conducts the future material usage research in the European a... Read more

• Transition to fossil fuel free installations; How high is the deman...

  Fossil fuel free In the installation market sustainability has been an important topic as well, but in recent years ... Read more

• Familiarity with BIM has increased among HVAC installers in Europe

  2018 vs. 2015 Compared to 2015, the awareness of BIM among HVAC installers has increased significantly in most o... Read more