Latest 9 articles published by Geert-Jan Ariës
Optimize your communication in the garden & landscape sector
Why segmentation research? The start of such a process is often a segmentation. It is possible to distinguish betwee... Read more
Corded vs Cordless
Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to keep the gar... Read more
Battery-powered garden tools on the rise
Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to keep the gar... Read more
Marketing Platform Consumer 2021
What are the sessions about? The meetings take place six times a year at one of the member companies. A current mark... Read more
Higher income households purchase garden products more often online
The share of products bought online is increasing every year. The products for DIY and the garden are no exception. B... Read more
More and more interest in smart bathroom products
Smart products are becoming more and more common in Dutch households. Smart products in the bathroom is a whole o... Read more
European households do majority of gardening themselves
A gardener is not used by many households in Europe, as gardening is something people like to do. But there are diffe... Read more
Rising demand of Smart
mart gardening refers to the incorporation of smart devices to perform gardening activities. Technological advances e... Read more
COVID-19 impact on the European Garden Market
The impact of COVID-19 on the European garden market can be seen when looking at the penetration of people doing main... Read more
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