Latest 9 articles published by Maja Markovic
Majority of European installers interested in certification by manu...
Electrical installers are busy now that the pressure of the pandemic is lifting, and even more so due to trends like ... Read more
COVID did not stop electrical installers training
COVID did not stop electrical installers training In the ever-developing world of the electrical installer, stay... Read more
How effective are advertisements aimed at installers?
The question is whether electrical installers, arguably a major target audience of these advertisements, actually ans... Read more
Will virtual trade shows replace traditional ones?
Most of the electrical installers from the seven countries that were researched intend to visit traditional trade sho... Read more
Did COVID change electrical installers’ media orientation?
For brands and manufacturers, asking this question is hugely important. The effectiveness of communication and market... Read more
Can price seduce electrical installers to change brands?
Money isn’t everything Better prices allow installers to make more money. They can either have higher margins by cha... Read more
Pure online players can disrupt installers’ traditional buying journey
European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised wholesaler,... Read more
BIM awareness booming among electrical installers
Major increase in BIM awareness among electrical installers European Electrical Installation Monitor Q3 2020 - USP M... Read more
Installers want manufacturers to help them work faster