Latest 9 articles published by Maja Markovic
Did COVID change electrical installers’ media orientation?
For brands and manufacturers, asking this question is hugely important. The effectiveness of communication and market... Read more
Can price seduce electrical installers to change brands?
Money isn’t everything Better prices allow installers to make more money. They can either have higher margins by cha... Read more
Pure online players can disrupt installers’ traditional buying journey
European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised wholesaler,... Read more
BIM awareness booming among electrical installers
Major increase in BIM awareness among electrical installers European Electrical Installation Monitor Q3 2020 - USP M... Read more
Installers want manufacturers to help them work faster
European Electrical Installation Monitor Q3 2020 – Results for Germany - USP Marketing Consultancy Wide variety of s... Read more
Prefab in the electrical installation is set to take off
European Electrical Installation Monitor Q2 2020 - USP Marketing Consultancy The future looks bright for prefabric... Read more
Sustainability in the electrical installation sector is set for fur...
European Electrical Installation Monitor Q2 2020 – USP Marketing Consultancy The sustainability impact varies ... Read more
More and more installation companies offer both electrical and HVAC...
European Electrical Installation Monitor Q1 2020 – USP Marketing Consultancy HVAC activities by electrical install... Read more
Electric vehicle (EV) chargers are on the rise in all markets