Latest 9 articles published by Mark de Graaf
Traditional wholesalers are still going strong
Large majority of electrical installers keeps buying at traditional wholesaleCompared to 2 years ago, the share of Eu... Read more
Installer purchases via online retailers are not growing as fast as...
Small purchases to test pure online retailers and buy niche products Nowadays, the number of electrical installers b... Read more
Loyalty towards wholesale main barrier for buying direct at manufac...
Installers buy direct from manufacturers mainly because of price In all European countries, electrical installer... Read more
Room for direct approach in selling to electrical installers
Wholesale preferred distribution channel, but also room for a direct manufacturer approach The majority of the E... Read more
European electrical installers; brands are preferred above price
Brands are clearly preferred above price in Germany, the Netherlands, Poland and the UK. Electrical installers i... Read more
5 types of electrical installers to be identified
Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources within th... Read more
Electrical installation companies in Europe are thriving, both in t...
Q1 2018 turnover balance highest for the Netherlands, but positive for all major European countries Installation c... Read more
BIM usage amongst electrical installers; Dutch installers ahead
Awareness of BIM is the highest in the Netherlands and the UK The frontrunners with regards to familiarity with ... Read more
Share of electrical installers installing smart and connected produ...