Latest 9 articles published by Mark de Graaf
Room for direct approach in selling to electrical installers
Wholesale preferred distribution channel, but also room for a direct manufacturer approach The majority of the E... Read more
European electrical installers; brands are preferred above price
Brands are clearly preferred above price in Germany, the Netherlands, Poland and the UK. Electrical installers i... Read more
5 types of electrical installers to be identified
Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources within th... Read more
Electrical installation companies in Europe are thriving, both in t...
Q1 2018 turnover balance highest for the Netherlands, but positive for all major European countries Installation c... Read more
BIM usage amongst electrical installers; Dutch installers ahead
Awareness of BIM is the highest in the Netherlands and the UK The frontrunners with regards to familiarity with ... Read more
Share of electrical installers installing smart and connected produ...
Smart and connected buildings and products on the rise Electrical installers believe that smart buildings have the f... Read more
German and Dutch electrical installers work the most with smart pro...
Germany and the Netherlands are the leading countries in Europe 75% or more of the German and Dutch electrical insta... Read more
Brand loyalty of electrical installers seems to be the highest in G...
Highest share of loyalty among electrical installers in Germany and Poland About 75% of the electrical installers in... Read more
Electrical installers in Europe don’t like the fact that profession...