Latest 9 articles published by Reinier Zuydgeest
Professionals for home improvement jobs are usually found offline
Consumers’ personal network first place to search professional?A significant part of the European consumers alrea... Read more
Youngsters would like to learn more DIY skills
Starting point for providing education on DIY jobs is a certain amount of interest within the target group. Our recen... Read more
Preference for A-brands in most of the European countries, except f...
Clear preference for A-brands in Europe The European DIY consumers clearly indicate that there is a preference for A... Read more
Online buying for sealants still limited among EU consumers
Online buying Sealants are not a typical product that consumers purchase online. Traditionally most consumers buy th... Read more
Germany and UK remain at the top of online buying
More products are bought online Since we started (2013) measuring consumer purchase behavior for home improvement pr... Read more
Main drivers and barriers for a home improvement project
Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have changes i... Read more
The importance of online orientation for home improvement products
Online orientation is still growing Depending on the type of home improvement product, consumers decide whether ... Read more
Growth in construction industry does not lead to more home improvem...