Latest 9 articles published by Reinier Zuydgeest
Growth in construction industry does not lead to more home improvem...
Growth in construction industry In the last years there is on average a growth of 2% in the European const... Read more
Trends in the home improvement market
Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improvement Moni... Read more
HVAC jobs are outsourced by consumers the most
Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ventilation, ... Read more
Consumers are leading when it comes to deciding on paint brands
Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by consumers t... Read more
DIY stores are still the leading online purchase point for consumer...
Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consumers in Au... Read more
European home improvement jobs more often done by consumers
Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in most of th... Read more
Brand awareness in the home improvement market; a European overview
Bathroom products Grohe and Villeroy & Boch are two of the best known brands for bathroom products in Euro... Read more
Rapid online growth for home improvement products, while DIY stores...
The DIY shops are growing slightlyNearly half of all DIY purchases of European consumers are done in DIY stores in th... Read more
Where do consumers buy sanitary taps? And which brands do they buy?