European painters are becoming online shoppers

Rotterdam, August 14th 2015 � Painters purchase more non-paint products online than consumers. �On average 7% of the painters uses the internet as a purchase channel for tapes, brushes, rollers and more. Furthermore is a fifth of the painters (21%) interested in buying these products online. Compared to the European Home Improvement Monitor in which the online purchase of consumers has been measured, painters� online purchase is substantial as only 3% of consumers buy these products online. Painters, of course buy their products in higher volumes than consumers. Making the online channel more interesting when there is a substantial discount.

This outcome is part of the first time that USP Marketing Consultancy presents the European non-paint monitor. In the first months of 2015 over 1600 painters from 8 key European countries have been interviewed.

British and Polish painters even buy investment products onlineIn the European non-paint monitor roughly two kinds of products can be distinguished. The day-to-day products like tapes, brushes, rollers, wood repair product and wall levelling compound and more expensive investment goods like paint sprayers, sanding machines and ladders and scaffolds. By comparing these two types of products and comparing between countries, interesting results can be distinguished and put into an international perspective.

Spanish and British painters are on average significantly more interested in buying non-paint products online than their fellow painters from other European countries. The products they buy online are the less expensive, daily used products like tapes, brushes and rollers. When it comes to the more expensive products the Polish painters are open to purchasing online. Especially ladders and scaffolds (27%) and paint sprayers (35%) are products that are frequently bought. Less than in Poland, but still more than in the other countries, British painters go online to buy their paint sprayers (23%) and sanding machines (20%).

This is just a fraction of the variety of the facts and figures the European non-paint monitor offers.

The European non-paint monitor �2015The European non-paint monitor is a new product from USP Marketing Consultancy. The paint market has been mapped out quite well over the�years. USP now offers an insight into the black box of the non-paint market. The research has been conducted in 8 European countries and�across 9 product categories frequently used by painters. The European non-paint monitor provides the marketing manager with some need to�know in the non-paint market, which will help to better understand customer behaviour and get insight in the competitive field in each country.�The European non-paint monitor is a unique, new product in its field and provide some fresh insights on a huge European market.

Contact USPUSP Marketing Consultancy is happy to answer any of your questions regarding the European non-paint monitor. If you would like additional information on (purchasing) the report please contact:

Jeannette van der Rhee,�Project Manager M: +31 620399513 E:�vanderrhee@usp-mc.nl�