Kingspan takes top spot in the UK: preferred brands for insulation materials among architects
Every 2 years, Arch-Vision measures (spontaneous) the preferred brands among architects for 7 product categories (based on 1,600 successful interviews with architects).
Every 2 years, Arch-Vision measures (spontaneous) the preferred brands among architects for 7 product categories (based on 1,600 successful interviews with architects). I would like to share with you some results of the insulation materials category, in this case for the UK.
In this category, Kingspan takes the lead in the top five most preferred brands. Celotex and Roclwool took the 2e and 3e place respectively.
Besides the preferred brands, the architects were also asked to name the characteristics which makes a brand preferred. For insulation materials the number one characteristic was innovation, coming with new alternatives.
In total 7 product categories were measured in 8 countries (the UK, the Netherlands, Belgium, Germany, Poland, France, Italia and Spain).
The product cateogories measured are:
- Raw building materials
- Insulation products
- HVAC products
- Finishing products
- Bathroom products
- Elevators, escalators, rolling & automated doors
For more information or an example of the other product catogories, please feel free to contact me at Hoogenboom(@)usp-mc.nl
Positioning of the retailer in the Dutch home improvement market
The Dutch home improvement market is saturated There are 1.098 DIY-stores in the Netherlands, distributed ... Read more
Base materials and finishing materials used for prefab elements is ...
Base material for structure of prefab elements mainly differs in UK Overall, concrete is very dominant in ... Read more
European HVAC installers and plumbers order more directly from manu...
“We order more products directly from the manufacturer” 27% of the European HVAC installers and plumbe... Read more