Kingspan takes top spot in the UK: preferred brands for insulation materials among architects
Every 2 years, Arch-Vision measures (spontaneous) the preferred brands among architects for 7 product categories (based on 1,600 successful interviews with architects).
Every 2 years, Arch-Vision measures (spontaneous) the preferred brands among architects for 7 product categories (based on 1,600 successful interviews with architects). I would like to share with you some results of the insulation materials category, in this case for the UK.
In this category, Kingspan takes the lead in the top five most preferred brands. Celotex and Roclwool took the 2e and 3e place respectively.
Besides the preferred brands, the architects were also asked to name the characteristics which makes a brand preferred. For insulation materials the number one characteristic was innovation, coming with new alternatives.
In total 7 product categories were measured in 8 countries (the UK, the Netherlands, Belgium, Germany, Poland, France, Italia and Spain).
The product cateogories measured are:
- Raw building materials
- Insulation products
- HVAC products
- Finishing products
- Bathroom products
- Elevators, escalators, rolling & automated doors
For more information or an example of the other product catogories, please feel free to contact me at Hoogenboom(@)usp-mc.nl
Price transparency is making the life of European installers more d...
But this works the other way around as well. When providing a quote, end users and consumers have the oppor... Read more
Tenacious trends and their effects on materials in the construction...
European Architectural Barometer Q2 2020 - USP Marketing ConsultancyTimber is on the rise The above image ... Read more
Brand research helps to increase long term profitability by introdu...
The European Architectural Barometer “Brand Health Scan” reports of Q2 2017 and Q3 2020 give insi... Read more