Villeroy and Boch takes 1st place in France for Bathroom products amongst consumers

The renovation and DIY market has increased in importance the last couple of years.

The renovation and DIY market has increased in importance the last couple of years. A lot of manufacturers of building materials have moved towards a DIY strategy. But how well know is your brand amongst consumers in Europe? And what about your competitors? Finding out is crucial for your strategy. 

That’s why each year (Q3 2015 report) we measure the brand awareness (but also how do consumers rate these brands and do they actually use these brands when doing a DIY job) amongst the European consumers in: Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, Sweden and UK.

We do this for 9 product categories in all 11 countries. In the image above you will find a short summary of the results for Bathroom products in France.

In France it’s clear that, Villeroy and Boch has a strong position overall among all the bathroom products brands. Regarding the brand awareness, behind Villeroy and Boch the rest of the top 5 in France are: Jacob Delafon, Grohe, Allibert and Ideal Standard. The strong position from Villeroy and Boch is not only due to a high brand awareness, but also due to a high general rating of 7.9. This general rating gives Villeroy and Boch a shared first place, along with Grohe. These two brands are followed by Jacob Delafon in third place, with an average rating of 7.6.

The full Q3 2015 report of the European Home Improvement Monitor (26,400 interviews with consumers annually) covers all the countries mentioned above. Besides the love brand information, there’s also a dedicated chapter on bathroom products. Here we cover everything from purchase channel to decision making criteria and penetration/share of DIY vs DIFM. Finally, there’s also a chapter covering the general trends in the European home improvement market like DIFM vs DIY, online channels, penetration, volumes and so on.

For more information please feel free to contact me at:

hoogenboom(@)usp-mc.nl