Building Information Modeling; What's the status in Europe?

Building Information Modeling (BIM) is still one of the most promising developments in the construction industry.

Building Information Modeling (BIM) is still one of the most promising developments in the construction industry. BIM technology enables the digital creation of an accurate virtual model of a building

This model can be used for planning, design, construction, and operation of the object. It helps architects, engineers, and constructors visualize what is to be built in a simulated environment to identify any potential design, construction, or operational issues. Furthermore, it encourages integration of the roles of all stakeholders on a project and in some countries BIM is mandatory in order to get assignments from government principals.

 When I meet existing or potential clients of USP Marketing Consultancy, I regularly get questions on BIM. To which extend is BIM adopted and applied in projects? Which countries are leading and which are lagging behind? How should we present the information on our products digitally for usage in a BIM environment? Which software is used most? Does it make sense to roll out a European strategy, or should we focus locally when pushing our products in a BIM environment?

These questions are also raised internally during board/sales/marketing meetings. We now have the answers to these questions for 8 European countries, based on hard data (200 successful interviews with architects belonging to firms of 3FTE and more)

 The latest report of the European Architectural Barometer focuses on BIM. The picture shows a small part of the results for Italy. The full report covers the UK, the Netherlands, Belgium, Germany, Poland, France, Spain and Italy. We can compare the data of previous BIM measurements (2011 & 2013)

It’s clear to see that BIM penetration is rising in Italy, although it suffered a small dip in 2013. The growth is modest however and not comparable with the more explosive growth in for example France. Also, the conversion from familiarity to actual usage in projects is still very low (4% vs for example 30% in the Netherlands). About 50% of the Italian architects who aren’t using BIM, are not planning to do so at all. Optimizing its own business/internal processes is the number 1 reason Italian architects mention for starting to use BIM. Regarding the software used, Autodesk Revit takes top place.

The full report is now available (covering all 8 countries).

In case of questions, please feel free to contact me directly at hoogenboom(at)