Trends in the home improvement market
The results from the Q4 2017 report of the European Home Improvement Monitor (Video). What are the trends in 2017 and how will this be in the future?
Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improvement Monitor can bring and can we see some key insights of the Q4 2017 report in this video?
Face-to-face contact between traditional specialised wholesalers an...
Direct contact Following trends of online ordering, most specialised wholesalers nowadays offer the option... Read more
The rise of pure online shops in a conservative installation market
Distribution model The three step distribution model, from manufacturer to wholesaler to professional cust... Read more
Generational change of painters calls for a change in marketing str...
Media usage Aside from the effect on labour shortage, this demographic trend will have major consequences ... Read more