Sanitair marketing Platform

The platform for the sanitary marketer, with figures from the sanitary market, network meetings and sharing your vision with fellow sector members.

USP Marketing Consultancy has been conducting the Sanitair Monitor research for a number of years, asking consumers about their complete bathroom purchase and all individual products that can be purchased. In response to questions from the sector, USP Marketing Consultancy has established the Sanitair Marketing Platform in 2018. Within the SMP, strategic marketing issues are dealt with and a relationship network can be built to benchmark your own marketing policy and to share experiences.


In the Sanitair Monitor, the entire sanitary market is mapped every six months. USP Marketing Consultancy offers insights into the number of bathrooms that are sold, in the purchasing channels used, and in the market shares. The Sanitair Monitor also provides insight into the prices paid by consumers and specific information at product level of 13 categories, such as baths, showers, faucets, toilets, lighting and tiles.

Group discussion

USP Marketing Consultancy organizes a group discussion with consumers once a year to be able to present the questions you have for your (potential) customers. A group discussion is particularly suitable for testing concepts, existing products and your (marketing) ideas.


USP Marketing Consultancy will give a presentation for the MT of your organization about the findings that emerged from the semi-annual survey.

Knowledge session

Once a year, USP Marketing Consultancy organises a knowledge session for the members of the platform. There, market figures are presented and an expert speaker is invited to provide you with more information about a particular theme.

Within the SMP, USP offers three packages:

SMP Full Member - € 6.500

When you become a Full Member of the platform, you will receive a complete report twice a year with, among other things, the market size, the number of purchases, the type and brand of products and the purchasing channels made clear to you. USP Marketing Consultancy also organizes a group discussion with consumers. You will receive a presentation at your location and you are welcome at a knowledge session on a topic that you deal with on a daily basis.

SMP Network Member - € 4,500

When you become a Network Member of the platform, you receive full version of the report once a year. You are also invited to the group discussion with consumers and the knowledge session.

SMP Report Member - € 2,750

When you become Report Member of the platform, you receive full version of the report once a year. You can also participate in a networking event at an additional cost.

<p>Learn more?<br>Please contact Reinier Zuydgeest</p>

Learn more?
Please contact Reinier Zuydgeest
or Geert-Jan Ariës
+31 6 26 93 61 09LinkedIn


Learn more?
Please contact Reinier Zuydgeest
+31 6 26 93 61 09LinkedIn

<p>Learn more?<br>Please contact Reinier Zuydgeest</p>
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