RECEIVE THE ‘GARDEN TRENDS AND BRANDS MONITOR 2020’ COUNTRY REPORT FOR FREE.
USP has extensive experience conducting quantitative research in the European garden market and in September offered its expertise to create a European multiclient study to provide our clients with detailed information of the market and insights on trend developments.
The Garden Trends and Brands Monitor answers questions like ‘How do people use their gardens?’ ‘What tools do people use for gardening?’, ‘How well-known is my brand among garden owners?’, and ‘What type of people are interested in my products?’
Some of the key insights on a European level:
- Over half of the European population has a garden
- Most common products are grass, flower pots and furniture
- Gardening is a DIY job
- Majority is aware of smart garden options
- Almost three out of four garden owner find sustainability important
In short, with the Garden Trends and Brands Monitor we have interviewed 12,000 of your end customers to provide you with fact-based information on garden characteristics, your branding and current trends in the market.