Insights | USP Marketing Consultancy

Baby Boomers do more DIFM jobs

By Dirk Hoogenboom
4 Aug 2017

When asked about key home improvement trends, I always mention e-commerce. In the same breath I… Read more

European HVAC installers; What about having professional…

By Ralitsa Ruseva
14 Jul 2017

DIY channel is opening more and more for the semi-professional and professional craftsmen. OBI, Hornbach,… Read more

Professional social media usage; dutch electrical installers…

By Dirk Hoogenboom
28 Jun 2017

Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook… Read more

Showrooming of DIY products online

By Dirk Hoogenboom
28 Jun 2017

I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent… Read more

Kingspan tops industry leaders in the UK

By Dirk Hoogenboom
27 Jun 2017

Pricing power, brand recognition and a loyal customer base: Industry-leading companies usually have those… Read more

Professional social media usage; Dutch electrical installers…

By Dirk Hoogenboom
22 Jun 2017

I would like to share some insights on the professional social media usage of electrical installers. The… Read more

Industry leaders in construction

By Dirk Hoogenboom
15 Jun 2017

In the most recent report of the European Architectural Barometer (Q1 Love Brands), we have… Read more

Which DIY products are purchased online the most?

By Dirk Hoogenboom
9 Jun 2017

Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in… Read more

Showrooming in the home improvement market

By Dirk Hoogenboom
8 Jun 2017

I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A… Read more

HVAC or Electrical; Increasing importance of the allround installer

By Dirk Hoogenboom
8 May 2017

A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge… Read more

Is the influence of European architects on product & brand choice…

By Dirk Hoogenboom
4 May 2017

Architects still play a very important role in the building process, there is little doubt about that.… Read more

Trade Shows; Going the way of the Dinosaurs?

By Dirk Hoogenboom
1 May 2017

In general we see that the bigger international trade shows still manage to attract many visitors from all… Read more

Future building volumes: the forecasts for 2019

By Dirk Hoogenboom
13 Apr 2017

The current overall construction volumes are well documented in most countries, but giving a good… Read more

Electrical installers: Way of ordering

By Dirk Hoogenboom
5 Apr 2017

The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised… Read more

Online buying of DIY products

By Dirk Hoogenboom
27 Mar 2017

An interesting aspect of the online purchase of home improvement products is the comparison between the… Read more

HVAC installers; Professional social media usage

By Dirk Hoogenboom
13 Mar 2017

For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion… Read more

Segmentation of architects: the ‘sad loners’ are the largest…

By Dirk Hoogenboom
9 Mar 2017

A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge… Read more

Are electrical installers buying at pure online players?

By Dirk Hoogenboom
7 Mar 2017

Last year, USP Marketing Consultancy started a new multi client research called the European Electrical… Read more

Choosing for prefab; Who is the final decision maker?

By Dirk Hoogenboom
2 Feb 2017

November 2016, we already investigated to what degree prefab was being used in the projects of… Read more

Plumbers and HVAC installers reveal the best timing for attending…

By Ralitsa Ruseva
25 Jan 2017

Rotterdam, 23 January 2017 Installers would like to get training provided by the manufacturers… Read more

European Home Improvement: Key Trends

By Dirk Hoogenboom
25 Jan 2017

Over the past 2 decades USP Marketing Consultancy has performed continuous market research in the… Read more