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Online buying for sealants still limited among EU consumers
By Reinier Zuydgeest
30 Nov 2018Online buying Sealants are not a typical product that consumers purchase online. Traditionally most consum... Read more
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European contractors are mostly brand-oriented in their purchasing ...
By Dirk Hoogenboom
28 Nov 2018This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consulta... Read more
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European HVAC installers and plumbers order directly from manufactu...
By Ralitsa Ruseva
27 Nov 2018Direct ordering at the manufacturer While some of the manufacturers are still wondering whether to get in ... Read more
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Principals in construction projects are not strongly driving prefab...
By Jeroen de Gruijl
22 Nov 2018Differences per country When it comes to the demand for prefab elements by principals, some interesting re... Read more
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Direct ordering from manufacturers; already common place amongst Eu...
By Dirk Hoogenboom
15 Nov 2018It might come as a surprise, but the main contender for share of wallet are not the online players nor the ... Read more
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Room for direct approach in selling to electrical installers
By Mark de Graaf
15 Nov 2018Wholesale preferred distribution channel, but also room for a direct manufacturer approach The majorit... Read more
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Buying at DIY stores; How is this affected by age, income and DIY e...
By Dirk Hoogenboom
1 Nov 2018In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more
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Use of prefab elements in construction projects clearly on the rise
By Jeroen de Gruijl
22 Oct 2018One of the solutions that architects expect to gain ground is the usage of prefab elements in construction ... Read more
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Almost half of the European HVAC installers and plumbers experience...
By Ralitsa Ruseva
17 Oct 2018Lack of knowledge about BIM and their role in BIM Almost half (48%) of the European installers famili... Read more
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DIY; Germany & the UK top the chart for online buying
By Dirk Hoogenboom
4 Oct 2018More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
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The future painter: “Why not order paint via WhatsApp?”
By Stephane Mennen
3 Oct 2018Ordering via WhatsApp not common yet, but expected to grow WhatsApp is an instant messenger app with a hig... Read more
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European electrical installers; brands are preferred above price
By Mark de Graaf
1 Oct 2018Brands are clearly preferred above price in Germany, the Netherlands, Poland and the UK. Electrical in... Read more
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Customers start asking for fossil fuel free products
By Ralitsa Ruseva
25 Sep 2018Customers start asking for fossil fuel free products There are differences per country, but it is clear th... Read more
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Grenfell tower; Does this affect the future insulation choice in co...
By Dirk Hoogenboom
25 Sep 2018These are expectations regarding the usage of insulation materials of European architects in the Europ... Read more
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European contractors will buy more directly from the manufacturer
By Henri Busker
21 Sep 2018Ordering directly from manufacturer is a serious threat to traditional channels Currently, the traditional... Read more
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Legislation and certification key driver of trend towards natural a...
By Jeroen de Gruijl
18 Sep 2018A key aspect to fireproofing buildings is the type of insulation that is used. There are four major types: ... Read more
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European architects predict strong increase in use of sustainable m...
By Jeroen de Gruijl
13 Sep 2018Sustainable material gaining ground Architects expect that sustainable materials will be used more in cons... Read more
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Construction techniques that enable faster building popular in time...
By Jeroen de Gruijl
10 Sep 2018In the European Architectural Barometer, USP Marketing Consultancy asked architects in Europe to indicate w... Read more
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Germany and UK remain at the top of online buying
By Reinier Zuydgeest
7 Sep 2018More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
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Online DIY purchases; Amazon tops the chart in Europe
By Dirk Hoogenboom
5 Sep 2018As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more
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5 types of electrical installers to be identified
By Mark de Graaf
28 Aug 2018Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources... Read more