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The influence of contractors in the decision-making process varies ...
By Zeynep Kutsal
9 Jun 2021Developer contractors work more with design-build contracts Contractors see themselves as most influential... Read more
European installers prefer face-to-face training but expect that mo...
By Marloes Heijink
7 Jun 2021Over 90% of plumbers and HVAC installers in Europe have followed training over the past year. On average, i... Read more
Did COVID change electrical installers’ media orientation?
By Maja Markovic
4 Jun 2021For brands and manufacturers, asking this question is hugely important. The effectiveness of communication ... Read more
Sustainability subsidies of the Danish government reach the most co...
By Reinier Zuydgeest
18 May 2021These are some of the findings of the European Home Improvement Monitor Q1 2021, conducted by USP Marketing... Read more
European HVAC installers did more online training in 2020, but stil...
By Dirk Hoogenboom
18 May 2021One of the key outcomes, already theorized but now confirmed, is the fact that the vast majority of Europea... Read more
The construction sector is stabilising, but not everywhere at the s...
By Jeroen de Gruijl
13 May 2021March 2020 Lockdown turning point for construction volumes The lockdown destroyed European architects’ opt... Read more
Online trade fairs not very popular with European architects
By Dirk Hoogenboom
7 May 2021One way in which the construction industry has been impacted might be less obvious, but the impact is very ... Read more
COVID is keeping painters busy
By Stephane Mennen
5 May 2021Painters in the Netherlands are busiest; an average waiting time of 8.5 months USP’s Painter Insight Mon... Read more
Optimize your communication in the garden & landscape sector
By Geert-Jan Ariës
28 Apr 2021Why segmentation research? The start of such a process is often a segmentation. It is possible to distingu... Read more
Can price seduce electrical installers to change brands?
By Maja Markovic
8 Apr 2021Money isn’t everything Better prices allow installers to make more money. They can either have higher marg... Read more
Usage of professional and manufacturer magazines among plumbers and...
By Ralitsa Ruseva
22 Mar 2021The biggest drop in usage of traditional sources of information was between 2016 and 2018 The average data... Read more
Major differences per country in economic recovery of the construct...
By Jeroen de Gruijl
19 Mar 2021After March 2020, the outlook deteriorated and construction volumes declined The weekend of March 13 was a... Read more
Pure online players can disrupt installers’ traditional buying journey
By Maja Markovic
19 Mar 2021European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised w... Read more
Corded vs Cordless
By Geert-Jan Ariës
19 Mar 2021Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
Growing usage of social media channels for professional purposes by...
By Ralitsa Ruseva
8 Mar 2021Since 2018, users of social media among plumbers and HVAC installers have increased with 15% on average Th... Read more
Sustainable solutions are a topic in many projects, but the accompa...
By Jeroen de Gruijl
5 Mar 2021European Architectural Barometer Q4 2020 – USP Marketing ConsultancyAlthough sustainability is playing an i... Read more
The rise or fall of DIFM in home improvement?
By Dirk Hoogenboom
2 Mar 2021The drivers behind more DIFM During the last couple of years, or until 2019 to be more precise, there was ... Read more
Battery-powered garden tools on the rise
By Geert-Jan Ariës
19 Feb 2021Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
The future of the home improvement market; corona impact
By Dirk Hoogenboom
17 Feb 2021With hindsight, this is actually not that strange. Consumers started to spend more time indoors in their ho... Read more
The construction industry benefits from broader economic recovery
By Marloes Heijink
17 Feb 2021COVID-19 affects the deployment of personnel Approximately 4 out of 10 construction companies continue to ... Read more
UK installer more often hired to install products bought by the end...
By Ralitsa Ruseva
11 Feb 2021Almost 60% of the installers in the UK deal with requests for installation jobs of products bought by the e... Read more
