Peak in online home improvement purchases expected to last
In previous articles we gave abundant evidence of the impact of the pandemic on the home improvement sector... Read more
Pure online purchase channel used more by contractors due to COVID
For obvious reasons, there has been a massive rise in online shopping during the pandemic. Health concerns ... Read more
Majority of European installers interested in certification by manu...
Electrical installers are busy now that the pressure of the pandemic is lifting, and even more so due to tr... Read more
Services Saving Time and Hassle
European installers mainly interested in services that save time and hassle Things are loo... Read more
European Installers are positive again
European installers report a positive turnover balance for the first time since Corona Aside from the seve... Read more
Online media orientation - More online shopping for home improvemen...
More online shopping for Home improvement products due to corona As we all know, and most of us have felt,... Read more
European contractors’ purchasing has become more traditional
In the previous article we showed that expected effects of the pandemic on the purchase behaviour of Europe... Read more
COVID did not stop electrical installers training
COVID did not stop electrical installers training In the ever-developing world of the electrical insta... Read more
Did COVID affect Contractors’ purchasing behaviour
Did COVID affect Contractors’ purchasing behaviour? For over a year now, the pandemic has had a huge... Read more
How effective are advertisements aimed at installers?
The question is whether electrical installers, arguably a major target audience of these advertisements, ac... Read more
Growth in architects’ BIM usage slower than expected
Growth in architects’ BIM usage slower than expected In 2019, usage of Building Information Modell... Read more
What does corporate social responsibility mean for a DIY store?
That means the CSR efforts of your company can be an effective marketing tool, attracting customers by impr... Read more
Know your painter: the majority of painters care about sustainability
Four painter types The result is four segments: Innovative painters, conscious painters, hassle-free paint... Read more
When not to offer training to HVAC installers?
To keep up to date with developments, and to get less experienced installers up to par, trainings are a mus... Read more
Will virtual trade shows replace traditional ones?
Most of the electrical installers from the seven countries that were researched intend to visit traditional... Read more
Will the effect of the pandemic on architects’ media orientation last?
The pandemic severely limited those face-to-face moments of professional interaction for architects as... Read more
The sway of sustainability when choosing a DIY store
More than 50% may be swayed by sustainability aspects when choosing a DIY store As it turns out, more ... Read more
The influence of contractors in the decision-making process varies ...
Developer contractors work more with design-build contracts Contractors see themselves as most influential... Read more
European installers prefer face-to-face training but expect that mo...
Over 90% of plumbers and HVAC installers in Europe have followed training over the past year. On average, i... Read more
Did COVID change electrical installers’ media orientation?
For brands and manufacturers, asking this question is hugely important. The effectiveness of communication ... Read more
Sustainability subsidies of the Danish government reach the most co...
These are some of the findings of the European Home Improvement Monitor Q1 2021, conducted by USP Marketing... Read more