The role of contractors in the construction decision-making unit
The construction market is a complex market with an even more complex decision making process. Unlike with for example fast moving consumer goods, in the construction industry there are many actors involved in the decision making for materials and/or brands at any given time. Recently, we tried to uncover this complex web of decision making processes from the perspective of the installers and the architects. So in this Contractor Monitor we did the same for the general contractor/builder in Europe, especially because in some European countries they are gaining influence on the building process and decision making.
The full report (covering 8 countries) is now available at a reduced cost. Normally the report costs 9,000 Euro, we would like to introduce this research to you at a discounted price of 6,000 Euro for new clients.