European Architectural Barometer
The European Architectural Barometer is the longest running monitor of USP Marketing Consultancy, which started in the 2009 crisis — a time when there was a great need for market information and a thorough understanding of construction volumes in the eight main construction industries of Europe (UK, FR, GE, PL, SP, IT, NL, & BE). Each quarter, this survey predicts building volumes for the coming years, in addition to an important trend in construction being examined in depth. The most recent reports can be found via this link.
USP's forecast model: always understanding the most up-to-date predictions of European construction volume
Manufacturers occupy a key position in the construction sector. To translate a successful business strategy into results, a thorough understanding of market information is necessary. It is crucial to know which direction the market is moving towards in the medium term. Over the past decade, USP's forecasting model has built up a reliable track record of predictions with a high degree of accuracy. Compared to other institutes, USP's forecast has proven to be very close to the realised construction volumes as reported by Eurostat in recent years.
Designed by econometrists, the forecast model is based on 16 different indicators such as: indices on permits granted; consumer, industrial, and construction confidence indicators; employment; GDP; and sales and order book developments of architectural firms.
The influence of architects on the construction sector: adoption of trends in the construction sector
Architects are at the beginning of the construction process. A well-stocked order book means more building volume for the sector in the long term. Additionally, it is also important to know what architects are doing. For example, what are the most important trends, and which (construction) materials are gaining popularity among architects? But the role of the architect now and in the future is also important. What does BIM mean for the architect's work? Are they dealing with the increase in prefabricated construction? Through which type of media can they best be reached? The trend reports of the European Architectural Barometer provide an answer to future volumes, and these trends that are important to you as a construction marketeer.
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For the construction sector, we also have two newsletters for which you can register, namely the USPDATE Bouw & the Newsletter Construction. This is done via the following link:
Q2 2021 | BIMMore info
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Q4 2020 | Sustainability & CircularityMore info
Q3 2020 | Brand Health ScanMore info
Q2 2020 | Material and Construction TrendsMore info
Q1 2020 | Construction outlook and Media orientationMore info
Q4 2019 | Construction outlook and Building Information ModelingMore info
Q3 2019 | Construction outlook and Future of prefabricationMore info
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Q1 2019 | Construction outlook and Architects influenceMore info
Q4 2018 | Construction outlook and Circular & sustainable constructionMore info
Q3 2018 | Construction outlook and Future of prefabrication 2018More info
Q2 2018 | Construction outlook and Trends in material usageMore info
Q1 2018 | Construction outlook and Media orientation & ConsumptionMore info
Q4 2017 | Construction outlook and Building Information Modeling 2017More info
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Q2 2017 | Construction outlook and Future role of architectsMore info
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Q3 2016 | Construction outlook and Future of prefabrication 2016More info
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