Media orientation after COVID-19
The coronacrisis has impacted society in many ways, but it also affected the construction industry. One way in which the construction industry has been impacted might be less obvious, but the impact is very profound; the changes in orientation behaviour. In the last couple of years, the orientation behaviour of European architects, already became more multi-channel with online sources increasing strongly. Also personal contact remained very important, since the construction sector is a very traditional one.
So what happened to orientation behaviour during the pandemic? To track the changes in orientation behaviour, we decided to focus on this topic in the European Architectural Barometer Q1 2021 report. The full report is out now and covers many aspects regarding the changes in orientation behaviour of European architects due to corona. As we track orientation behaviour regularly, we can clearly map out the changes in their behaviour and provide insights on their future orientation behaviour. This report covers 8 European countries and is based on 1,000 successful interviews with architects.
The full report is now available for 1,750 Euro.