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European Home Improvement Monitor

USP Marketing Consultancy has been running the quarterly European Home Improvement Monitor since 2013. For this monitor, we annually interview 26,400 consumers in eleven different countries. This produces a good picture of the D.I.Y. jobs volume and of what is being spent by consumers on products in D.I.Y. shops and online.In addition to insight into the volumes, this quarterly monitor also provides a clear overview of the products purchased by the consumer and 22 different product categories have been formulated to this end. 

The influence of the consumer on the home improvement market

This market information is essential for manufacturers and suppliers to know which ‘journey’ the consumer takes before he buys the product. But Europe’s aging population also plays a role. Increasingly, older people want jobs to be done for them instead of doing it themselves. This shift from do-it-yourself to do-it-for-me can also influence the choices made in relation to products and the place of purchase. And what consequences does this then have for the manufacturers and retailers in the D.I.Y. market?

Newsletter DIY & home improvement

We also have a free newsletter in which you will get insights in the home improvement sector each quarter. If you would like to subscribe to the DIY & home improvement newsletter, please fill out the form on: https://www.usp-mc.nl/en/insights/newsletter/

Available reports

  • Q1 2021 | Sustainability

    More info
  • Q4 2020 | DIY versus DIFM

    More info
  • Q3 2020 | Name brands versus private labels

    More info
  • Q2 2020 | Influence of online channels in decision making

    More info
  • Q1 2020 | Smart and energy efficient homes

    More info
  • Q4 2019 | The Rise Of DIFM In Home Improvement

    More info
  • Q3 2019 | Branding

    More info
  • Q2 2019 | Purchase channels – Amazon, threats & opportunities

    More info
  • Q1 2019 | Orientation - New ways of searching

    More info
  • Q4 2018 | DIY vs Do-it-for-me in the home improvement

    More info
  • Q3 2018 | Love brands (Q3 2018)

    More info
  • Q2 2018 | Purchase channels: Online purchases

    More info
  • Q1 2018 | Orientation: Drivers and barriers for home improvement jobs

    More info
  • Q4 2017 | Multi-year developments

    More info
  • Q3 2017 | Love brands (Q3 2017)

    More info
  • Q2 2017 | Touch points during the buying process

    More info
  • Q1 2017 | Online Buying (Q1 2017)

    More info
  • Q4 2016 | Full year developments

    More info
  • Q3 2016 | Love brands (Q3 2016)

    More info
  • Q2 2016 | Consumer Segmentation

    More info
  • Q1 2016 | Online Buying (Q1 2016)

    More info
<p>Learn more?<br>Please contact Dirk Hoogenboom</p>

Learn more?
Please contact Dirk Hoogenboom
or Reinier Zuydgeest

hoogenboom@usp-mc.nl
+31 6 52 09 89 24LinkedIn

zuydgeest@usp-mc.nl
+31 6 26 93 61 09LinkedIn

<p>Learn more?<br>Please contact Reinier Zuydgeest</p>

Learn more?
Please contact Dirk Hoogenboom

hoogenboom@usp-mc.nl
+31 6 52 09 89 24LinkedIn

<p>Learn more?<br>Please contact Dirk Hoogenboom</p>