Branding

In the aftermath of the corona crisis, an interesting development is visible. European consumers are paying more attention to branding when it comes to buying home improvement products. The percentage of consumers who already made a brand selection before going to a shop to purchase the product increased from 32% in 2019 to 38% in 2021.

With branding being very important in the European home improvement market, USP latest report from the European home improvement monitor is especially interesting. The topic of this Q3 2021 report is branding. In the report, you will find key information on:

• Branding and the preferences for A-brands vs private labels
• Attitude and satisfaction of consumers with European DIY stores
• A brand health check for your product category (aided brand awareness based on 600 interviews per country).