DIY versus DIFM
The European home improvement market is both a traditional market and a changing one. One of the key trends in the market is the development towards more, or less Do-It-For-Me (DIFM). In the last couple of year, DIFM was slowly but steadily increasing. However, in 2019 this trend reversed, and continues to do so. As this is a key development in the European home improvement market, USP Marketing Consultancy follows this trend closely and therefore we cover this topic in-depth in our latest Q4 2020 report of the European Home Improvement Monitor.
In this report we cover the general trends regarding DIY vs DIFM. Furthermore we examined how the corona crisis,labour shortage and increased labour costs, is affecting the market. Amongst many other things, we will also cover the consumers expectations and demands towards DIFM. The report is now available for 3,000 Euro and covers 11 countries. Included is a product chapter of your choice.