Love brands (Q3 2018)
Many manufacturers of DIY products spend large budgets on the communication involving their brand. The development of an omnichannel environment has made brand awareness and overall understanding of consumer behaviour very important. The traditional way of utilizing a push strategy towards the DIY retail is no longer sufficient. Pull marketing is vital. But how efficient are you efforts? How has the attitude of consumers towards private labels developed? But most importantly, which brands are mentioned by consumers in your product category (aided brand awareness)?
You can download a factsheet from the report here.