Name brands versus private labels
Branding, one of the most essential tools available for the marketeer. And one of the most researched marketing topics worldwide. Every year in the Q3 report of the European Home Improvement Monitor (online research amongst 26,400 consumers in 11 countries), we conduct a brand health check (aided brand awareness and usage for various home improvement product groups).
The full report offers you a brand health check for your product category in 11 countries at a fraction of the costs that this would normally require. Besides this brand health scan, the reports contains detailed information of the attitude of consumers towards private labels and A-brands and their satisfaction with the various DIY chains. The full report is now available for 2,500 Euro.