Painter Insight Monitor 2021
In the consumer market, we have seen a huge increase in online buying behaviour due to the corona pandemic. There is a lot of market data available on consumers but far less on the B2B market, especially in the construction industry. This is why each year USP Marketing Consultancy conducts the European Painter Insight Monitor. The 2021 issue of the report will focus on the impact of corona on the buying behaviour of professional painters.
The full report covers up to 10 countries and includes need to know information on purchase and decision behaviour, a segmentation of the European painters, a brand health scan (awareness, usage and preference) and some tracking of key trends.
The full report costs 10.000 Euro (for 8 countries and 13,000 Euro for 10 countries) and includes the brand health scan for 1 product group. It will be ready early April.