Trends, brands and media
Recently, USP Marketing Consultancy has finalized the new 2019 Painters insight monitor. This is already the 4th edition of this research amongst professional painters in Spain, Italy, France, Belgium, The Netherlands, The UK, Germany and Poland.
There are many topics covered in this report. Besides the brand funnels for various product groups (awareness, usage and preference) this report focuses on media usage, online orientation & buying. With this key information, you can vastly improve the effectiveness of your marketing efforts by understanding better the orientation phase of the customer journey.
The full report is now available for 10,000 Euro with a product category (brand funnels) of choice. The available product groups range from interior paint to tapes and sanding machines. A full list can be found in the report impression below.