USP Kitchen Monitor - The Netherlands

In 2013, at the request of the sector, USP started an investigation to monitor the kitchen market. The aim of the study is to arrive at unambiguous and complete kitchen industry figures that are relevant to retailers and manufacturers of kitchens and kitchen appliances. As of 1 July 2020, Inretail and USP have joined forces by, among other things, merging the KitchenMonitor consumer research and further developing it in terms of both content and reporting.

The research

The USP KitchenMonitor is based on large-scale consumer research. Consumers were questioned who:

• Purchased or received a kitchen from the landlord in the past 12 months 
• Purchased one or more appliances or components for the kitchen in the past 12 months 
• Expect to buy or get a new kitchen in the next 12

The KitchenMonitor is a study with need-to-know insights for manufacturers and retailers in the kitchen market. The KitchenMonitor provides more insights for each product category, which makes the USP Kitchen Monitor a very useful and action-oriented report.

The costs

When purchasing the KitchenMonitor, you can choose from different modules. For example, the Kitchen basic module offers insight into the purchase of the complete kitchen. There are additional modules for more in-depth information about certain product groups. So you can choose the information you need and only pay for that information!

Newsletter DIY & home improvement

We also have a free newsletter in which we you will get insights in the home improvement sector each quarter. To subscribe to the DIY & home improvement newsletter, please fill out the form on: https://www.usp-mc.nl/en/insights/newsletter/