The influence of contractors in the decision-making process varies ...
Developer contractors work more with design-build contracts Contractors see themselves as most influential... Read more
The construction sector is stabilising, but not everywhere at the s...
March 2020 Lockdown turning point for construction volumes The lockdown destroyed European architects’ opt... Read more
Online trade fairs not very popular with European architects
One way in which the construction industry has been impacted might be less obvious, but the impact is very ... Read more
Major differences per country in economic recovery of the construct...
After March 2020, the outlook deteriorated and construction volumes declined The weekend of March 13 was a... Read more
Sustainable solutions are a topic in many projects, but the accompa...
European Architectural Barometer Q4 2020 – USP Marketing ConsultancyAlthough sustainability is playing an i... Read more
The construction industry benefits from broader economic recovery
COVID-19 affects the deployment of personnel Approximately 4 out of 10 construction companies continue to ... Read more
The role of main contractors is becoming more important
Contractors most influential in brand and material/ product choice. When thinking about design process as ... Read more
Sustainability remains a topical theme, but willingness to invest r...
European Architectural Barometer Q4 2020 – USP Marketing ConsultancySustainability plays a role in British ... Read more
How do you become a leading European brand in construction?
The top brands choose a topic that best fits their brand image, which they carefully craft and monitor. The... Read more
Tenacious trends and their effects on materials in the construction...
European Architectural Barometer Q2 2020 - USP Marketing Consultancy Timber is on the rise The above im... Read more
The impact of COVID-19 on electrical installers
Throughout the business value chain the effects were felt. Architects reported more postponed and cancelled... Read more
Is concrete a sustainable construction material?
Sustainability in construction is often inherently linked to environment friendliness, for instance in regu... Read more
Sustainability in construction; demand on an all time high
Before the virus hit us, there was a lot of attention towards sustainability both coming from the governmen... Read more
Contractors are taking first baby steps towards a circular construc...
As a relatively new concept in the construction world, the level of understanding and integration of circul... Read more
Of all sources, manufacturers’ websites are used most by architects
European Architectural Barometer Q1 2020 – USP Marketing Consultancy Manufacturers’ websites mainly used f... Read more
Architects, engineers, and main contractors all involved in sharing...
The European Architectural Barometer Q4 2019 shows how the cooperation between different parties in the con... Read more
Which media channels are the best to target contractors?
Usage of traditional and digital media It is not news that digital marketing is becoming more and more imp... Read more
BIM use is on the rise in Europe
Highest BIM use amongst Dutch architects Looking at BIM use amongst architects per country in Europe... Read more
Majority of European architects expect a decreasing turnover in 2020
Large share of architects in Europe expect a negative development of their turnover due to COVID-19 Almost... Read more
Construction industry holds its breath while coronavirus hits Europe
Large share of architects expect a decreasing turnover in the coming 12 months The results of the European... Read more
UK Installers use the most purchase channels
Purchase channels We have been monitoring these changes over the past years, and given the impact of them ... Read more