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Doe-het-zelf Marketing Platform

Would you like to have fact-driven figures about the DIY market and the home improvement market in general? In the Doe-het-zelf Marketing Platform/DIY Marketing Platform (DMP), you have the possibility to network with senior marketeers active in the DIY market. Since 2012, the DMP has facilitated leading marketeers from the DIY sector to gather to network with each other, to share their knowledge, and for inspiration and innovation.


USP Marketing Consultancy has started the DMP in 2012, after a successful Bouw Marketing Platform (Construction Marketing Platform). From the DIY sector, we received many requests to start a similar platform. One of the main advantages of the DMP is that you have a sparring partner who has knowledge of your market.

How is the DMP organised?

The meetings take place six times per year at one of the members of the DMP. Each session is focused on a different topic. Examples of such topics are: Omnichannel strategy, E-commerce, Content Marketing, Neuromarketing, Sales & Marketing Alignment, Customer Journey, The Future consumer and many more. 

During the DMP sessions, you have several possibilities to share your view on the market and discuss these insights. On the one hand you get the opportunity to talk with experts about a topic, and on the other hand you can discuss the same topic with your colleagues in the same industry.

Program of the day:

  • You get a training from an expert on the topic that is being discussed
  • Discussing the results of the specific research from USP Marketing Consultancy
  • Presentation about the way the guest company handles the topic of the day
  • A dinner is included

USP Marketing Consultancy takes care that there will be a relevant expert for each topic. The participants from the DMP could be the host for the DMP. Next to that, USP Marketing Consultancy conducts various researches in the home improvement sector as well. 

Would you like to subscribe to the DMP, or you would like to join this event once? Please feel free to contact Reinier Zuydgeest.