News: Dry- & wet finishing
Shortage of skilled professional painters is spreading across Europe
Painter Insight Monitor 2020 - USP Marketing ConsultancyNetherlands and Germany see the biggest shorta... Read more
Dutch consumers and painters are least concerned with sustainability
Development of sustainability This trend towards sustainability was apparent before in many sectors, inclu... Read more
Future construction volumes in the major European markets; only the...
Of course current construction volumes are well documented, but given the delay before economic trends affe... Read more
Circularity in construction still in its early stages
For many years now, USP Marketing Consultancy has followed the topic of sustainability in the E... Read more
Circularity in construction is gaining importance, but it is not we...
The term sustainability has become a well-known concept in construction, and the understanding of the conce... Read more
Netherlands and United Kingdom are prefab frontrunners
High share of contractors have experience with prefab Prefab - also known as ‘off-site construction’ or ‘m... Read more
Prefab most applied in projects in the Netherlands, the UK ahead wh...
In the European architectural barometer, another one of USP’s multi-client studies, we already reporte... Read more
Base materials and finishing materials used for prefab elements is ...
Base material for structure of prefab elements mainly differs in UK Overall, concrete is very dominant in ... Read more
European contractors are mostly brand-oriented in their purchasing ...
This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consulta... Read more
Principals in construction projects are not strongly driving prefab...
Differences per country When it comes to the demand for prefab elements by principals, some interesting re... Read more
Use of prefab elements in construction projects clearly on the rise
One of the solutions that architects expect to gain ground is the usage of prefab elements in construction ... Read more
The future painter: “Why not order paint via WhatsApp?”
Ordering via WhatsApp not common yet, but expected to grow WhatsApp is an instant messenger app with a hig... Read more
Grenfell tower; Does this affect the future insulation choice in co...
These are expectations regarding the usage of insulation materials of European architects in the Europ... Read more
Legislation and certification key driver of trend towards natural a...
A key aspect to fireproofing buildings is the type of insulation that is used. There are four major types: ... Read more
European architects predict strong increase in use of sustainable m...
Sustainable material gaining ground Architects expect that sustainable materials will be used more in cons... Read more
Construction techniques that enable faster building popular in time...
In the European Architectural Barometer, USP Marketing Consultancy asked architects in Europe to indicate w... Read more
Wood structure and prefab panel construction expected to increase
Every 2 years, USP Marketing Consultancy conducts the future material usage research in the ... Read more
The future of prefab; what was the situation in 2016 and where is i...
With the European Architectural Barometer (quarterly research among 1,600 architects in 8 European countr... Read more
Professional social media usage; Dutch architects clearly ahead
Differences per country The share of architects that use social media professionally is the highest in... Read more
Digital brochures of manufacturers are preferred in most European c...
Preferences per country Some countries are more digital minded than others. When looking at differences ... Read more
With USP your (personal) data is in safe hands
An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more