German and Dutch electrical installers work the most with smart products and home automation in Europe
Smart homes and buildings have been a hype for many years, yet this part of the industry has yet to really take off. In recent years, we have seen stronger developments and demand for smart and connected solutions, but to what degree are electrical installers actually installing smart & connected products right now? In the European Electrical Installation Monitor we see that the German electrical work with smart products and home automation the most and French electrical installers work with these products the least. That is one of the outcomes of the Q4 report of the European Electrical Installation Monitor, with the theme ‘Smart Buildings & Connectivity’. In this quarterly multi-client study, USP Marketing Consultancy has interviewed 1,200 electrical installers in seven countries (the UK, Germany, France, Poland, Belgium, the Netherlands and Spain) about their current behavior regarding ‘Smart Buildings & connectivity.’
Germany and the Netherlands are the leading countries in Europe
75% or more of the German and Dutch electrical installers work with smart products and home automation. The high demand from the end user, the future perspective of smart buildings and the ease for the end consumer to understand smart products and home automations are the main reasons for installing these products by the electrical installers. German electrical installers already work for a longer period of time with smart products and home automation and that is one of the reasons why this is more integrated in the electrical installation market than in other countries.
Poland, the UK and Belgium take position in the midfield
Between 60 and 70% of the electrical installers in Poland, the UK and Belgium work with smart products and home automation. Also in these countries there is a high demand from the end user. This is in most countries the main reason why electrical installers work with smart products and home automation. In Poland, the UK and Belgium, it is clear that the future perspective and the clear benefit for the end user are also mentioned as important reasons for working with smart products and home automation.
Spain and France least active installing smart products and home automation
About 57% of the electrical installers in Spain and France work with smart products and home automation. These are the lowest shares in the European countries in the research. There is still a high demand from the end user to install smart products and home automation in Spain and France, but this has not really developed yet in comparison with for example Germany.
Smart buildings and connectivity is a growing market and one of the key trends for the future. In Germany already 83% of the electrical installers work with smart products and home automation. Also in other countries more than 60% of the electrical installers work with these products, except for Spain and France where this share is slightly lower. Overall it can be said that smart products and home automation has taken off and that this development will only further develop.
About the European Electrical Installation Monitor
The European Electrical Installation Monitor is a study by USP Marketing Consultancy, which is based on 4,800 successful interviews with electrical installers in seven European countries annually. Every quarter, a report is published covering a specific topic like purchase channels, media orientation, love brands and many more. The report also provides key insight about economic developments within the electrical market, based on the orderbook of electrical installers.
Attic renovations more popular than before
European Home Improvement Monitor - USP Marketing Consultancy Home office leads to changing consumer needs... Read more
How do you become a leading European brand in construction?
The top brands choose a topic that best fits their brand image, which they carefully craft and monitor. The... Read more
Installers want manufacturers to help them work faster
European Electrical Installation Monitor Q3 2020 – Results for Germany - USP Marketing Consultancy Wide va... Read more