Home Improvement | USP Marketing Consultancy

Millennials show lots of interest in smart home products

By Reinier Zuydgeest
15 Jun 2020

European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Interest for smart solutions for g... Read more

The impact of corona on the DIY market

By Dirk Hoogenboom
10 Jun 2020

Working 'from home' or 'on your home' First of all, are we working 'from home' or 'on our home'? This is h... Read more

Working 'from home' or 'on your home'?

By Reinier Zuydgeest
25 May 2020

More time spent on home improvement Consumers are spending more time conducting home improvement jobs due ... Read more

Sudden drop in outsourcing home improvement jobs

By Dirk Hoogenboom
27 Mar 2020

Labour shortage causes drop in DIFM Looking at the percentages of DIY and DIFM home improvement jobs i... Read more

Over half of the Dutch consumers buy all kitchen appliances from th...

By Geert-Jan Ariës
18 Feb 2020

Average price of the kitchen is increasing The Dutch kitchen market has experienced a steady growth ... Read more

Is there an increasing amount of luxurious products in bathrooms?

By Geert-Jan Ariës
17 Sep 2019

Bathroom renovations do not grow much further The amount of consumers doing a bathroom renovation has in... Read more

The new concept of Bruynzeel Keukens

By Geert-Jan Ariës
17 Sep 2019

Bruynzeel Keukens wants to open city stores Bruynzeel Keukens is a well-known name in the Netherlands.... Read more

Is the Netherlands ready for the smart kitchen?

By Geert-Jan Ariës
13 Sep 2019

Luxury is not yet decisive in the purchasing process A luxury kitchen is different for everyone, but in ge... Read more

Orientation for home improvement products becoming increasingly mor...

By Dirk Hoogenboom
2 Jul 2019

In the more conservative market of home improvement products, however, online purchasing is not as common y... Read more

The share of DIY jobs versus DIFM jobs does not always reflect cons...

By Dirk Hoogenboom
9 May 2019

When looking at the figures of DIY versus DIFM shares at a European level, for instance, a decline of the s... Read more

Professionals for home improvement jobs are usually found offline

By Reinier Zuydgeest
14 Mar 2019

Consumers’ personal network first place to search professional?A significant part of the European consu... Read more

Traditional wholesalers are still going strong

By Mark de Graaf
7 Mar 2019

Large majority of electrical installers keeps buying at traditional wholesaleCompared to 2 years ago, the s... Read more

Visiting the web sites of manufactures one of the most important in...

By Ralitsa Ruseva
28 Feb 2019

Searching on the Internet is the most useful information source both on-site and off-siteInternet was and r... Read more

Youngsters would like to learn more DIY skills

By Reinier Zuydgeest
4 Feb 2019

Starting point for providing education on DIY jobs is a certain amount of interest within the target group.... Read more

Positioning of the retailer in the Dutch home improvement market

By Geert-Jan Ariës
10 Jan 2019

The Dutch home improvement market is saturated There are 1.098 DIY-stores in the Netherlands, distributed ... Read more

Preference for A-brands in most of the European countries, except f...

By Reinier Zuydgeest
13 Dec 2018

Clear preference for A-brands in Europe The European DIY consumers clearly indicate that there is a prefer... Read more

Online buying for sealants still limited among EU consumers

By Reinier Zuydgeest
30 Nov 2018

Online buying Sealants are not a typical product that consumers purchase online. Traditionally most consum... Read more

Buying at DIY stores; How is this affected by age, income and DIY e...

By Dirk Hoogenboom
1 Nov 2018

In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more

DIY; Germany & the UK top the chart for online buying

By Dirk Hoogenboom
4 Oct 2018

More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more

Germany and UK remain at the top of online buying

By Reinier Zuydgeest
7 Sep 2018