News: Home Improvement
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Is there an increasing amount of luxurious products in bathrooms?
By Geert-Jan Ariës
17 Sep 2019Bathroom renovations do not grow much further The amount of consumers doing a bathroom renovation has in... Read more
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The new concept of Bruynzeel Keukens
By Geert-Jan Ariës
17 Sep 2019Bruynzeel Keukens wants to open city stores Bruynzeel Keukens is a well-known name in the Netherlands.... Read more
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Is the Netherlands ready for the smart kitchen?
By Geert-Jan Ariës
13 Sep 2019Luxury is not yet decisive in the purchasing process A luxury kitchen is different for everyone, but in ge... Read more
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Orientation for home improvement products becoming increasingly mor...
By Dirk Hoogenboom
2 Jul 2019In the more conservative market of home improvement products, however, online purchasing is not as common y... Read more
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The share of DIY jobs versus DIFM jobs does not always reflect cons...
By Dirk Hoogenboom
9 May 2019When looking at the figures of DIY versus DIFM shares at a European level, for instance, a decline of the s... Read more
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Professionals for home improvement jobs are usually found offline
By Reinier Zuydgeest
14 Mar 2019Consumers’ personal network first place to search professional?A significant part of the European consu... Read more
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Traditional wholesalers are still going strong
By Mark de Graaf
7 Mar 2019Large majority of electrical installers keeps buying at traditional wholesaleCompared to 2 years ago, the s... Read more
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Visiting the web sites of manufactures one of the most important in...
By Ralitsa Ruseva
28 Feb 2019Searching on the Internet is the most useful information source both on-site and off-siteInternet was and r... Read more
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Youngsters would like to learn more DIY skills
By Reinier Zuydgeest
4 Feb 2019Starting point for providing education on DIY jobs is a certain amount of interest within the target group.... Read more
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Positioning of the retailer in the Dutch home improvement market
By Geert-Jan Ariës
10 Jan 2019The Dutch home improvement market is saturated There are 1.098 DIY-stores in the Netherlands, distributed ... Read more
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Preference for A-brands in most of the European countries, except f...
By Reinier Zuydgeest
13 Dec 2018Clear preference for A-brands in Europe The European DIY consumers clearly indicate that there is a prefer... Read more
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Online buying for sealants still limited among EU consumers
By Reinier Zuydgeest
30 Nov 2018Online buying Sealants are not a typical product that consumers purchase online. Traditionally most consum... Read more
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Buying at DIY stores; How is this affected by age, income and DIY e...
By Dirk Hoogenboom
1 Nov 2018In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more
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DIY; Germany & the UK top the chart for online buying
By Dirk Hoogenboom
4 Oct 2018More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
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Germany and UK remain at the top of online buying
By Reinier Zuydgeest
7 Sep 2018More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
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Online DIY purchases; Amazon tops the chart in Europe
By Dirk Hoogenboom
5 Sep 2018As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more
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Main drivers and barriers for a home improvement project
By Reinier Zuydgeest
14 Aug 2018Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more
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The importance of online orientation for home improvement products
By Reinier Zuydgeest
4 Jul 2018Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more
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With USP your (personal) data is in safe hands
By Gerwin Sjollema
28 May 2018An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more
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Growth in construction industry does not lead to more home improvem...
By Reinier Zuydgeest
24 May 2018Growth in construction industry In the last years there is on average a growth of 2% in the Euro... Read more
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Sanitair marketing Platform
By Reinier Zuydgeest
15 May 2018USP Marketing Consultancy has been conducting the Sanitair Monitor research for a number of years, asking c... Read more