News: Home Improvement
Attic renovations more popular than before
By Reinier Zuydgeest
13 Jan 2021European Home Improvement Monitor - USP Marketing Consultancy Home office leads to changing consumer needs... Read more
Consumer more influential on paint purchase
By Reinier Zuydgeest
29 Sep 2020European Home Improvement Monitor measurement September 2020 - USP Marketing ConsultancyGrowth of online ch... Read more
Higher income households purchase garden products more often online
By Geert-Jan Ariës
24 Aug 2020The share of products bought online is increasing every year. The products for DIY and the garden are no ex... Read more
Home improvement remains popular in Europe
By Reinier Zuydgeest
24 Aug 2020European Home Improvement Monitor measurement August – USP Marketing Consultancy Europeans still plann... Read more
More and more interest in smart bathroom products
By Geert-Jan Ariës
13 Aug 2020Smart products are becoming more and more common in Dutch households. Smart products in the bathroom is... Read more
The younger generation is more likely to invest in energy efficient...
By Reinier Zuydgeest
20 Jul 2020European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Half of the European qualify the... Read more
European households do majority of gardening themselves
By Geert-Jan Ariës
17 Jul 2020A gardener is not used by many households in Europe, as gardening is something people like to do. But there... Read more
Rising demand of Smart
By Geert-Jan Ariës
13 Jul 2020mart gardening refers to the incorporation of smart devices to perform gardening activities. Technological ... Read more
COVID-19 impact on the European Garden Market
By Geert-Jan Ariës
10 Jul 2020The impact of COVID-19 on the European garden market can be seen when looking at the penetration of people ... Read more
Insights in the European Garden Market
By Geert-Jan Ariës
10 Jul 2020Trends are developments. And all developments have a base. What's the base for the European garden and lawn... Read more
Millennials show lots of interest in smart home products
By Reinier Zuydgeest
15 Jun 2020European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Interest for smart solutions for g... Read more
The impact of corona on the DIY market
By Dirk Hoogenboom
10 Jun 2020Working 'from home' or 'on your home' First of all, are we working 'from home' or 'on our home'? This is h... Read more
Working 'from home' or 'on your home'?
By Reinier Zuydgeest
25 May 2020More time spent on home improvement Consumers are spending more time conducting home improvement jobs due ... Read more
Sudden drop in outsourcing home improvement jobs
By Dirk Hoogenboom
27 Mar 2020Labour shortage causes drop in DIFM Looking at the percentages of DIY and DIFM home improvement jobs i... Read more
Over half of the Dutch consumers buy all kitchen appliances from th...
By Geert-Jan Ariës
18 Feb 2020Average price of the kitchen is increasing The Dutch kitchen market has experienced a steady growth in t... Read more
Is there an increasing amount of luxurious products in bathrooms?
By Geert-Jan Ariës
17 Sep 2019Bathroom renovations do not grow much further The amount of consumers doing a bathroom renovation has in... Read more
The new concept of Bruynzeel Keukens
By Geert-Jan Ariës
17 Sep 2019Bruynzeel Keukens wants to open city stores Bruynzeel Keukens is a well-known name in the Netherlands. Whi... Read more
Is the Netherlands ready for the smart kitchen?
By Geert-Jan Ariës
13 Sep 2019Luxury is not yet decisive in the purchasing process A luxury kitchen is different for everyone, but in ge... Read more
Orientation for home improvement products becoming increasingly mor...
By Dirk Hoogenboom
2 Jul 2019In the more conservative market of home improvement products, however, online purchasing is not as common y... Read more
The share of DIY jobs versus DIFM jobs does not always reflect cons...
By Dirk Hoogenboom
9 May 2019When looking at the figures of DIY versus DIFM shares at a European level, for instance, a decline of the s... Read more
Professionals for home improvement jobs are usually found offline
By Reinier Zuydgeest
14 Mar 2019Consumers’ personal network first place to search professional?A significant part of the European consu... Read more
