News: Home Improvement

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• Preference for A-brands in most of the European countries, except f...

  

  By Reinier Zuydgeest
  13 Dec 2018

  Clear preference for A-brands in Europe The European DIY consumers clearly indicate that there is a prefer... Read more

• Online buying for sealants still limited among EU consumers

  

  By Reinier Zuydgeest
  30 Nov 2018

  Online buying Sealants are not a typical product that consumers purchase online. Traditionally most consum... Read more

• Buying at DIY stores; How is this affected by age, income and DIY e...

  

  By Dirk Hoogenboom
  1 Nov 2018

  In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more

• DIY; Germany & the UK top the chart for online buying

  

  By Dirk Hoogenboom
  4 Oct 2018

  More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more

• Germany and UK remain at the top of online buying

  

  By Reinier Zuydgeest
  7 Sep 2018

  More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more

• Online DIY purchases; Amazon tops the chart in Europe

  

  By Dirk Hoogenboom
  5 Sep 2018

  As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more

• Main drivers and barriers for a home improvement project

  

  By Reinier Zuydgeest
  14 Aug 2018

  Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more

• The importance of online orientation for home improvement products

  

  By Reinier Zuydgeest
  4 Jul 2018

  Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more

• With USP your (personal) data is in safe hands

  

  By Gerwin Sjollema
  28 May 2018

  An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more

• Growth in construction industry does not lead to more home improvem...

  

  By Reinier Zuydgeest
  24 May 2018

  Growth in construction industry In the last years there is on average a growth of 2% in the Euro... Read more

• Sanitair marketing Platform

  

  By Reinier Zuydgeest
  15 May 2018

  USP Marketing Consultancy has been conducting the Sanitair Monitor research for a number of years, asking c... Read more

• Trends in the home improvement market

  

  By Reinier Zuydgeest
  7 May 2018

  Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more

• HVAC jobs are outsourced by consumers the most

  

  By Reinier Zuydgeest
  6 Apr 2018

  Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more

• Consumers are leading when it comes to deciding on paint brands

  

  By Reinier Zuydgeest
  29 Mar 2018

  Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more

• The future of home improvement; A European overview

  

  By Dirk Hoogenboom
  27 Mar 2018

  A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more

• DIY stores are still the leading online purchase point for consumer...

  

  By Reinier Zuydgeest
  9 Mar 2018

  Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more

• Keuken Marketing Platform

  

  By Reinier Zuydgeest
  7 Mar 2018

  USP Marketing Consultancy has been conducting the Keuken Monitor research for a number of years, asking c... Read more

• Dates of the DMP-sessions in 2018

  

  By Reinier Zuydgeest
  16 Feb 2018

  8th of March: Customer Insights Customer insights are increasingly becoming strategic insights. The genera... Read more

• European home improvement jobs more often done by consumers

  

  By Reinier Zuydgeest
  1 Feb 2018

  Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in ... Read more

• Doe-het-zelf Marketing Platform

  

  By Reinier Zuydgeest
  26 Jan 2018

  BackgroundUSP Marketing Consultancy have started with DMP in 2012, after a successful Bouw Marketing Platfo... Read more

• Brand awareness in the home improvement market; a European overview

  

  By Reinier Zuydgeest
  25 Jan 2018

  Bathroom products  Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more