News: Home Improvement

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• The importance of online orientation for home improvement products

  

  By Reinier Zuydgeest
  4 Jul 2018

  Online orientation is still growing Depending on the type of home improvement product, consumers decide wh... Read more

• With USP your (personal) data is in safe hands

  

  By Gerwin Sjollema
  28 May 2018

  An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more

• Growth in construction industry does not lead to more home improvem...

  

  By Reinier Zuydgeest
  24 May 2018

  Growth in construction industry In the last years there is on average a growth of 2% in the Euro... Read more

• Trends in the home improvement market

  

  By Reinier Zuydgeest
  7 May 2018

  Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more

• HVAC jobs are outsourced by consumers the most

  

  By Reinier Zuydgeest
  6 Apr 2018

  Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more

• Consumers are leading when it comes to deciding on paint brands

  

  By Reinier Zuydgeest
  29 Mar 2018

  Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more

• The future of home improvement; A European overview

  

  By Dirk Hoogenboom
  27 Mar 2018

  A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more

• DIY stores are still the leading online purchase point for consumer...

  

  By Reinier Zuydgeest
  9 Mar 2018

  Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more

• European home improvement jobs more often done by consumers

  

  By Reinier Zuydgeest
  1 Feb 2018

  Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in ... Read more

• Brand awareness in the home improvement market; a European overview

  

  By Reinier Zuydgeest
  25 Jan 2018

  Bathroom products  Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more

• Rapid online growth for home improvement products, while DIY stores...

  

  By Reinier Zuydgeest
  30 Nov 2017

  The DIY shops are growing slightlyNearly half of all DIY purchases of European consumers are done in DIY st... Read more

• European overview of the home improvement market: touchpoints durin...

  

  By Dirk Hoogenboom
  13 Sep 2017

  There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ cond... Read more

• Baby Boomers do more DIFM jobs

  

  By Dirk Hoogenboom
  4 Aug 2017

    Because we monitor the ratio between DIY and DIFM for over 4 years now in the European Home Improve... Read more

• Which DIY products are purchased online the most?

  

  By Dirk Hoogenboom
  9 Jun 2017

  Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in th... Read more

• Showrooming in the home improvement market

  

  By Dirk Hoogenboom
  8 Jun 2017

  I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more

• Where do consumers buy sanitary taps? And which brands do they buy?

  

  By Reinier Zuydgeest
  13 Oct 2016

  In every European home, there are several taps to be found. Just the bathroom has on average 3.1 taps in it... Read more

• European Home Improvement: Key trends

  

  By Dirk Hoogenboom
  13 Oct 2016

  Over the past 2 decades USP Marketing Consultancy has performed continuous market research in the Construct... Read more

• The ever changing customer journey

  

  By Reinier Zuydgeest
  26 Aug 2016

  Knowledge is power and the need for knowledge of the traditional suppliers and manufacturers about the j... Read more

• Generation Y has the largest share of online purchases of DIY products

  

  By Dirk Hoogenboom
  15 Aug 2016

  We already discussed that DIY products are still lagging behind a bit when it comes to online purchases whe... Read more

• Baby Boomers do more DIFM jobs

  

  By Dirk Hoogenboom
  12 Aug 2016

  When asked about key home improvement trends, I always mention e-commerce.  In the same breath I us... Read more

• What are the most used websites in Europe for DIY product purchases?

  

  By Dirk Hoogenboom
  27 Jul 2016

  E-commerce is the fastest growing retail market in Europe. Online sales in the UK, Germany, France, The ... Read more