News: Home Improvement
What does corporate social responsibility mean for a DIY store?
By Reinier Zuydgeest
9 Jul 2021That means the CSR efforts of your company can be an effective marketing tool, attracting customers by impr... Read more
Know your painter: the majority of painters care about sustainability
By Stephane Mennen
8 Jul 2021Four painter types The result is four segments: Innovative painters, conscious painters, hassle-free paint... Read more
The sway of sustainability when choosing a DIY store
By Reinier Zuydgeest
16 Jun 2021More than 50% may be swayed by sustainability aspects when choosing a DIY store As it turns out, more ... Read more
Sustainability subsidies of the Danish government reach the most co...
By Reinier Zuydgeest
18 May 2021These are some of the findings of the European Home Improvement Monitor Q1 2021, conducted by USP Marketing... Read more
COVID is keeping painters busy
By Stephane Mennen
5 May 2021Painters in the Netherlands are busiest; an average waiting time of 8.5 months USP’s Painter Insight Mon... Read more
Optimize your communication in the garden & landscape sector
By Geert-Jan Ariës
28 Apr 2021Why segmentation research? The start of such a process is often a segmentation. It is possible to distingu... Read more
Corded vs Cordless
By Geert-Jan Ariës
19 Mar 2021Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
The rise or fall of DIFM in home improvement?
By Dirk Hoogenboom
2 Mar 2021The drivers behind more DIFM During the last couple of years, or until 2019 to be more precise, there was ... Read more
Battery-powered garden tools on the rise
By Geert-Jan Ariës
19 Feb 2021Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
The future of the home improvement market; corona impact
By Dirk Hoogenboom
17 Feb 2021With hindsight, this is actually not that strange. Consumers started to spend more time indoors in their ho... Read more
Attic renovations more popular than before
By Reinier Zuydgeest
13 Jan 2021European Home Improvement Monitor - USP Marketing Consultancy Home office leads to changing consumer needs... Read more
Consumer more influential on paint purchase
By Reinier Zuydgeest
29 Sep 2020European Home Improvement Monitor measurement September 2020 - USP Marketing ConsultancyGrowth of online ch... Read more
Higher income households purchase garden products more often online
By Geert-Jan Ariës
24 Aug 2020The share of products bought online is increasing every year. The products for DIY and the garden are no ex... Read more
Home improvement remains popular in Europe
By Reinier Zuydgeest
24 Aug 2020European Home Improvement Monitor measurement August – USP Marketing Consultancy Europeans still plann... Read more
More and more interest in smart bathroom products
By Geert-Jan Ariës
13 Aug 2020Smart products are becoming more and more common in Dutch households. Smart products in the bathroom is... Read more
The younger generation is more likely to invest in energy efficient...
By Reinier Zuydgeest
20 Jul 2020European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Half of the European qualify the... Read more
European households do majority of gardening themselves
By Geert-Jan Ariës
17 Jul 2020A gardener is not used by many households in Europe, as gardening is something people like to do. But there... Read more
Rising demand of Smart
By Geert-Jan Ariës
13 Jul 2020mart gardening refers to the incorporation of smart devices to perform gardening activities. Technological ... Read more
COVID-19 impact on the European Garden Market
By Geert-Jan Ariës
10 Jul 2020The impact of COVID-19 on the European garden market can be seen when looking at the penetration of people ... Read more
Insights in the European Garden Market
By Geert-Jan Ariës
10 Jul 2020Trends are developments. And all developments have a base. What's the base for the European garden and lawn... Read more
Millennials show lots of interest in smart home products
By Reinier Zuydgeest
15 Jun 2020European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Interest for smart solutions for g... Read more
