News: Home Improvement
Shopping experience most influential for DIY stores’ image
By Reinier Zuydgeest
18 Jan 2022Brand image research is an excellent tool to see how a brand is doing in a certain market sector. That does... Read more
Online orientation for home improvement products differs per countr...
By Reinier Zuydgeest
9 Nov 2021Consumers often start their orientation for home improvement products online. In fact, online orientation h... Read more
Consumers also find online orientation important for home improveme...
By Reinier Zuydgeest
12 Oct 2021In previous articles, we saw that the share of home improvement products purchased online has grown because... Read more
Peak in online home improvement purchases expected to last
By Reinier Zuydgeest
15 Sep 2021In previous articles we gave abundant evidence of the impact of the pandemic on the home improvement sector... Read more
Online media orientation - More online shopping for home improvemen...
By Reinier Zuydgeest
27 Aug 2021More online shopping for Home improvement products due to corona As we all know, and most of us have felt,... Read more
What does corporate social responsibility mean for a DIY store?
By Reinier Zuydgeest
9 Jul 2021That means the CSR efforts of your company can be an effective marketing tool, attracting customers by impr... Read more
Know your painter: the majority of painters care about sustainability
By Dirk Hoogenboom
8 Jul 2021Four painter types The result is four segments: Innovative painters, conscious painters, hassle-free paint... Read more
The sway of sustainability when choosing a DIY store
By Reinier Zuydgeest
16 Jun 2021More than 50% may be swayed by sustainability aspects when choosing a DIY store As it turns out, more ... Read more
Sustainability subsidies of the Danish government reach the most co...
By Reinier Zuydgeest
18 May 2021These are some of the findings of the European Home Improvement Monitor Q1 2021, conducted by USP Marketing... Read more
COVID is keeping painters busy
By Dirk Hoogenboom
5 May 2021Painters in the Netherlands are busiest; an average waiting time of 8.5 months USP’s Painter Insight Mon... Read more
Optimize your communication in the garden & landscape sector
Why segmentation research? The start of such a process is often a segmentation. It is possible to distingu... Read more
Corded vs Cordless
Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
The rise or fall of DIFM in home improvement?
By Dirk Hoogenboom
2 Mar 2021The drivers behind more DIFM During the last couple of years, or until 2019 to be more precise, there was ... Read more
Battery-powered garden tools on the rise
Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
The future of the home improvement market; corona impact
By Dirk Hoogenboom
17 Feb 2021With hindsight, this is actually not that strange. Consumers started to spend more time indoors in their ho... Read more
Attic renovations more popular than before
By Reinier Zuydgeest
13 Jan 2021European Home Improvement Monitor - USP Marketing Consultancy Home office leads to changing consumer needs... Read more
Consumer more influential on paint purchase
By Reinier Zuydgeest
29 Sep 2020European Home Improvement Monitor measurement September 2020 - USP Marketing ConsultancyGrowth of online ch... Read more
Higher income households purchase garden products more often online
The share of products bought online is increasing every year. The products for DIY and the garden are no ex... Read more
Home improvement remains popular in Europe
By Reinier Zuydgeest
24 Aug 2020European Home Improvement Monitor measurement August – USP Marketing Consultancy Europeans still plann... Read more
More and more interest in smart bathroom products
Smart products are becoming more and more common in Dutch households. Smart products in the bathroom is... Read more
The younger generation is more likely to invest in energy efficient...
By Reinier Zuydgeest
20 Jul 2020European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Half of the European qualify the... Read more
