News: Home Improvement
Online DIY purchases; Amazon tops the chart in Europe
As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more
Main drivers and barriers for a home improvement project
Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more
The importance of online orientation for home improvement products
Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more
With USP your (personal) data is in safe hands
An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more
Growth in construction industry does not lead to more home improvem...
Growth in construction industry In the last years there is on average a growth of 2% in the European... Read more
Trends in the home improvement market
Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more
HVAC jobs are outsourced by consumers the most
Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more
Consumers are leading when it comes to deciding on paint brands
Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more
The future of home improvement; A European overview
A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more
DIY stores are still the leading online purchase point for consumer...
Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more
European home improvement jobs more often done by consumers
Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in ... Read more
Brand awareness in the home improvement market; a European overview
Bathroom products Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more
Rapid online growth for home improvement products, while DIY stores...
The DIY shops are growing slightlyNearly half of all DIY purchases of European consumers are done in DIY st... Read more
European overview of the home improvement market: touchpoints durin...
There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ cond... Read more
Baby Boomers do more DIFM jobs
Because we monitor the ratio between DIY and DIFM for over 4 years now in the European Home Improve... Read more
Which DIY products are purchased online the most?
Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in th... Read more
Showrooming in the home improvement market
I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more
Where do consumers buy sanitary taps? And which brands do they buy?
In every European home, there are several taps to be found. Just the bathroom has on average 3.1 taps in it... Read more
European Home Improvement: Key trends
Over the past 2 decades USP Marketing Consultancy has performed continuous market research in the Construct... Read more
The ever changing customer journey
Knowledge is power and the need for knowledge of the traditional suppliers and manufacturers about the j... Read more
Generation Y has the largest share of online purchases of DIY products
We already discussed that DIY products are still lagging behind a bit when it comes to online purchases whe... Read more