Installation Marketing Platform
USP Marketing Consultancy is a research and consultancy firm that specializes in the construction, DIY and real estate industry. In 2010 USP set up the Installation Marketing Platform (IMP). Within this, strategic marketing issues are dealt with and a network of relationships can be built up to specifically benchmark the own marketing policy and share experiences. Various USP relations indicated that they needed periodic consultation with other marketing officials, as there is often no substantive discussion partner in their own organization in the field of marketing. The aim is to structurally involve 20 leading parties from the Installation segment (supply) in the Installation Marketing Platform.
What is the Installation Marketing Platform all about?
By means of 6 meetings per year (3:00 pm - 9:00 pm) the opportunity is created to gather background knowledge, learn practical knowledge from others, present policy issues to others and build a relationship network. On the one hand by offering training of experts on a specific theme and on the other by stimulating formal and informal consultation with colleagues from the industry. Specifically, a theme day will look like this:
- Training by theme expert (mostly university)
- Discussion of the results of a specific theme research by USP
- Presentation of how members deal with this theme
- Group discussion led by USP
- Dinner and informal contact
The meetings are held at the organization of participants of the Installation Marketing Platform. USP provides a relevant expert speaker per theme. Furthermore, USP conducts specific research on each theme, which will only be reported to the members of the Platform. At the end of each day USP provides a reader in which the presentations and research results are included.
Participants of the IMP act as host for the meetings. USP provides one or more relevant expert speakers per theme. Would you like to join the IMP or attend a session without obligation? Please contact Jan-Paul Schop.
The themes of 2021
- The role & added value of customer journey & segmentation
- Marketing automation & lead generation
- B2C marketing in the installation world
- Market & Marketing Trends
- BIM & digital information
- Online marketing & social media
- Assa Abloy
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