How effective are advertisements aimed at installers?
The question is whether electrical installers, arguably a major target audience of these advertisements, ac... Read more
When not to offer training to HVAC installers?
To keep up to date with developments, and to get less experienced installers up to par, trainings are a mus... Read more
Will virtual trade shows replace traditional ones?
Most of the electrical installers from the seven countries that were researched intend to visit traditional... Read more
European installers prefer face-to-face training but expect that mo...
Over 90% of plumbers and HVAC installers in Europe have followed training over the past year. On average, i... Read more
Did COVID change electrical installers’ media orientation?
For brands and manufacturers, asking this question is hugely important. The effectiveness of communication ... Read more
European HVAC installers did more online training in 2020, but stil...
One of the key outcomes, already theorized but now confirmed, is the fact that the vast majority of Europea... Read more
Can price seduce electrical installers to change brands?
Money isn’t everything Better prices allow installers to make more money. They can either have higher marg... Read more
Usage of professional and manufacturer magazines among plumbers and...
The biggest drop in usage of traditional sources of information was between 2016 and 2018 The average data... Read more
Pure online players can disrupt installers’ traditional buying journey
European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised w... Read more
Growing usage of social media channels for professional purposes by...
Since 2018, users of social media among plumbers and HVAC installers have increased with 15% on average Th... Read more
UK installer more often hired to install products bought by the end...
Almost 60% of the installers in the UK deal with requests for installation jobs of products bought by the e... Read more
BIM awareness booming among electrical installers
Major increase in BIM awareness among electrical installers European Electrical Installation Monitor Q3 20... Read more
Installers want manufacturers to help them work faster
European Electrical Installation Monitor Q3 2020 – Results for Germany - USP Marketing Consultancy Wide va... Read more
Price transparency is making the life of European installers more d...
But this works the other way around as well. When providing a quote, end users and consumers have the oppor... Read more
Belgian HVAC installers have the highest decision-making power
For example, in the installation market (depending on which project and in which market) many parties are&n... Read more
Prefab in the electrical installation is set to take off
European Electrical Installation Monitor Q2 2020 - USP Marketing Consultancy The future looks bright for... Read more
The impact of COVID-19 on electrical installers
Throughout the business value chain the effects were felt. Architects reported more postponed and cancelled... Read more
Sustainability in the electrical installation market
As a dedicated international market research agency specialising in the construction and installation marke... Read more
Wholesaler plays important role in the prefab business in Europe
European Mechanical Installation Monitor Q2 2020 – USP Marketing Consultancy Penetration of prefab in ... Read more
Sustainability in the electrical installation sector is set for fur...
European Electrical Installation Monitor Q2 2020 – USP Marketing Consultancy The sustainability impa... Read more
More and more installation companies offer both electrical and HVAC...
European Electrical Installation Monitor Q1 2020 – USP Marketing Consultancy HVAC activities by electric... Read more