More installers interested in AR and VR service support from manufa...
At the same time, due to an ageing population, the market is losing experience through retiring installers ... Read more
Electrical installers prefer training when winter has come
For manufacturers, this seems a perfectly set stage to answer installers’ training needs, and through train... Read more
Majority of European installers interested in certification by manu...
Electrical installers are busy now that the pressure of the pandemic is lifting, and even more so due to tr... Read more
Services Saving Time and Hassle
European installers mainly interested in services that save time and hassle Things are loo... Read more
European Installers are positive again
European installers report a positive turnover balance for the first time since Corona Aside from the seve... Read more
COVID did not stop electrical installers training
COVID did not stop electrical installers training In the ever-developing world of the electrical insta... Read more
How effective are advertisements aimed at installers?
The question is whether electrical installers, arguably a major target audience of these advertisements, ac... Read more
When not to offer training to HVAC installers?
To keep up to date with developments, and to get less experienced installers up to par, trainings are a mus... Read more
Will virtual trade shows replace traditional ones?
Most of the electrical installers from the seven countries that were researched intend to visit traditional... Read more
European installers prefer face-to-face training but expect that mo...
Over 90% of plumbers and HVAC installers in Europe have followed training over the past year. On average, i... Read more
Did COVID change electrical installers’ media orientation?
For brands and manufacturers, asking this question is hugely important. The effectiveness of communication ... Read more
European HVAC installers did more online training in 2020, but stil...
One of the key outcomes, already theorized but now confirmed, is the fact that the vast majority of Europea... Read more
Can price seduce electrical installers to change brands?
Money isn’t everything Better prices allow installers to make more money. They can either have higher marg... Read more
Usage of professional and manufacturer magazines among plumbers and...
The biggest drop in usage of traditional sources of information was between 2016 and 2018 The average data... Read more
Pure online players can disrupt installers’ traditional buying journey
European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised w... Read more
Growing usage of social media channels for professional purposes by...
Since 2018, users of social media among plumbers and HVAC installers have increased with 15% on average Th... Read more
UK installer more often hired to install products bought by the end...
Almost 60% of the installers in the UK deal with requests for installation jobs of products bought by the e... Read more
BIM awareness booming among electrical installers
Major increase in BIM awareness among electrical installers European Electrical Installation Monitor Q3 20... Read more
Installers want manufacturers to help them work faster
European Electrical Installation Monitor Q3 2020 – Results for Germany - USP Marketing Consultancy Wide va... Read more
Price transparency is making the life of European installers more d...
But this works the other way around as well. When providing a quote, end users and consumers have the oppor... Read more
Belgian HVAC installers have the highest decision-making power
For example, in the installation market (depending on which project and in which market) many parties are&n... Read more