News: Installation
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Professional social media usage; dutch electrical installers clearl...
By Dirk Hoogenboom
28 Jun 2017Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook eve... Read more
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Showrooming of DIY products online
By Dirk Hoogenboom
28 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent ... Read more
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HVAC or Electrical; Increasing importance of the allround installer
By Dirk Hoogenboom
8 May 2017A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge c... Read more
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Trade Shows; Going the way of the Dinosaurs?
By Dirk Hoogenboom
1 May 2017In general we see that the bigger international trade shows still manage to attract many visitors from all ... Read more
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Electrical installers: Way of ordering
By Dirk Hoogenboom
5 Apr 2017The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised w... Read more
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Online buying of DIY products
By Dirk Hoogenboom
27 Mar 2017An interesting aspect of the online purchase of home improvement products is the comparison between the hig... Read more
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HVAC installers; Professional social media usage
By Dirk Hoogenboom
13 Mar 2017For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion u... Read more
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Are electrical installers buying at pure online players?
By Dirk Hoogenboom
7 Mar 2017Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more
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Plumbers and HVAC installers reveal the best timing for attending i...
By Ralitsa Ruseva
25 Jan 2017Rotterdam, 23 January 2017 Installers would like to get training provided by the manufacturers prefera... Read more
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UK HVAC installers most open to online trainings
By Dirk Hoogenboom
15 Dec 2016Trainings by manufacturers, wholesale or knowledge/training centers have always been an important part of t... Read more
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European HVAC Market: Key trends
By Dirk Hoogenboom
28 Oct 2016Over the past 2 decades USP Marketing Consultancy has conducted continuous market research in the Cons... Read more
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Brexits influence on installers in the UK: Number of installation a...
By Ralitsa Ruseva
28 Sep 2016Rotterdam, 28 September 2016 The effects of the Brexit are still not fully clear, but installers expec... Read more
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Private label usage of European HVAC installers; how big is it?
By Dirk Hoogenboom
16 Sep 2016Private labels are a fact of life. We constantly encounter them, whether we are doing our groceries or when... Read more
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HVAC installers: 4 main types that need different approaches
By Ralitsa Ruseva
23 Jun 2016Segmentation of clients can be very helpful in allocating resources (product development, marketing, ser... Read more
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Is the role of the HVAC installer changing when it comes to the dec...
By Dirk Hoogenboom
10 Jun 2016In the last decade, we have seen an increase in the impacts of technology on the construction sector. Howev... Read more
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More complex installations lead to a more complex decision making p...
By Ralitsa Ruseva
4 May 2016technologies are evolving rapidly and new technologies emerge. But also the demand for more sophisticate... Read more
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What is the role of pure online shops in the installation sector?
By Dirk Hoogenboom
31 Mar 2016Ordering products online is gaining popularity among installers in Europe. However, most of these purchases... Read more
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Do you need bricks in order to get clicks?
By Ralitsa Ruseva
14 Mar 2016Pure online stores are defined in this article as: online shops, which normally do not have physical sto... Read more
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How influential is the European HVAC installer when it comes to bra...
By Dirk Hoogenboom
8 Mar 2016HVAC systems have become more and more complex in the last years. But does it mean that due to this complex... Read more
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Installers in a digital era: 4 insights into the online world of in...
By Ralitsa Ruseva
11 Feb 2016Do installers have a website? Do they sell products and find jobs online?Rotterdam, 11 February 2016 T... Read more
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How is the European HVAC market developing in 2016?
By Dirk Hoogenboom
22 Jan 2016UK: no slowing down in the systematic growth Like in previous quarters, more installers notice an increase... Read more