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How effective are advertisements aimed at installers?
By Maja Markovic
27 Jul 2021The question is whether electrical installers, arguably a major target audience of these advertisements, ac... Read more
Growth in architects’ BIM usage slower than expected
By Jeroen de Gruijl
26 Jul 2021Growth in architects’ BIM usage slower than expected In 2019, usage of Building Information Modell... Read more
What does corporate social responsibility mean for a DIY store?
By Reinier Zuydgeest
9 Jul 2021That means the CSR efforts of your company can be an effective marketing tool, attracting customers by impr... Read more
Know your painter: the majority of painters care about sustainability
By Stephane Mennen
8 Jul 2021Four painter types The result is four segments: Innovative painters, conscious painters, hassle-free paint... Read more
When not to offer training to HVAC installers?
By Stephane Mennen
6 Jul 2021To keep up to date with developments, and to get less experienced installers up to par, trainings are a mus... Read more
Will virtual trade shows replace traditional ones?
By Maja Markovic
24 Jun 2021Most of the electrical installers from the seven countries that were researched intend to visit traditional... Read more
Will the effect of the pandemic on architects’ media orientation last?
By Dirk Hoogenboom
23 Jun 2021The pandemic severely limited those face-to-face moments of professional interaction for architects as... Read more
The sway of sustainability when choosing a DIY store
By Reinier Zuydgeest
16 Jun 2021More than 50% may be swayed by sustainability aspects when choosing a DIY store As it turns out, more ... Read more
The influence of contractors in the decision-making process varies ...
By Zeynep Kutsal
9 Jun 2021Developer contractors work more with design-build contracts Contractors see themselves as most influential... Read more
European installers prefer face-to-face training but expect that mo...
By Marloes Heijink
7 Jun 2021Over 90% of plumbers and HVAC installers in Europe have followed training over the past year. On average, i... Read more
Did COVID change electrical installers’ media orientation?
By Maja Markovic
4 Jun 2021For brands and manufacturers, asking this question is hugely important. The effectiveness of communication ... Read more
Sustainability subsidies of the Danish government reach the most co...
By Reinier Zuydgeest
18 May 2021These are some of the findings of the European Home Improvement Monitor Q1 2021, conducted by USP Marketing... Read more
European HVAC installers did more online training in 2020, but stil...
By Dirk Hoogenboom
18 May 2021One of the key outcomes, already theorized but now confirmed, is the fact that the vast majority of Europea... Read more
The construction sector is stabilising, but not everywhere at the s...
By Jeroen de Gruijl
13 May 2021March 2020 Lockdown turning point for construction volumes The lockdown destroyed European architects’ opt... Read more
Online trade fairs not very popular with European architects
By Dirk Hoogenboom
7 May 2021One way in which the construction industry has been impacted might be less obvious, but the impact is very ... Read more
COVID is keeping painters busy
By Stephane Mennen
5 May 2021Painters in the Netherlands are busiest; an average waiting time of 8.5 months USP’s Painter Insight Mon... Read more
Optimize your communication in the garden & landscape sector
By Geert-Jan Ariës
28 Apr 2021Why segmentation research? The start of such a process is often a segmentation. It is possible to distingu... Read more
Can price seduce electrical installers to change brands?
By Maja Markovic
8 Apr 2021Money isn’t everything Better prices allow installers to make more money. They can either have higher marg... Read more
Usage of professional and manufacturer magazines among plumbers and...
By Ralitsa Ruseva
22 Mar 2021The biggest drop in usage of traditional sources of information was between 2016 and 2018 The average data... Read more
Major differences per country in economic recovery of the construct...
By Jeroen de Gruijl
19 Mar 2021After March 2020, the outlook deteriorated and construction volumes declined The weekend of March 13 was a... Read more
Pure online players can disrupt installers’ traditional buying journey
By Maja Markovic
19 Mar 2021European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised w... Read more
