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• Baby Boomers do more DIFM jobs

  

  By Dirk Hoogenboom
  4 Aug 2017

  When asked about key home improvement trends, I always mention e-commerce.  In the same breath I… Read more

• European HVAC installers; What about having professional…

  

  By Ralitsa Ruseva
  14 Jul 2017

  DIY channel is opening more and more for the semi-professional and professional craftsmen. OBI, Hornbach,… Read more

• Professional social media usage; dutch electrical installers…

  

  By Dirk Hoogenboom
  28 Jun 2017

  Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook… Read more

• Showrooming of DIY products online

  

  By Dirk Hoogenboom
  28 Jun 2017

  I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent… Read more

• Kingspan tops industry leaders in the UK

  

  By Dirk Hoogenboom
  27 Jun 2017

  Pricing power, brand recognition and a loyal customer base: Industry-leading companies usually have those… Read more

• Professional social media usage; Dutch electrical installers…

  

  By Dirk Hoogenboom
  22 Jun 2017

  I would like to share some insights on the professional social media usage of electrical installers. The… Read more

• Industry leaders in construction

  

  By Dirk Hoogenboom
  15 Jun 2017

  In the most recent report of the European Architectural Barometer (Q1 Love Brands), we have… Read more

• Which DIY products are purchased online the most?

  

  By Dirk Hoogenboom
  9 Jun 2017

  Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in… Read more

• Showrooming in the home improvement market

  

  By Dirk Hoogenboom
  8 Jun 2017

  I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A… Read more

• HVAC or Electrical; Increasing importance of the allround installer

  

  By Dirk Hoogenboom
  8 May 2017

  A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge… Read more

• Is the influence of European architects on product & brand choice…

  

  By Dirk Hoogenboom
  4 May 2017

  Architects still play a very important role in the building process, there is little doubt about that.… Read more

• Trade Shows; Going the way of the Dinosaurs?

  

  By Dirk Hoogenboom
  1 May 2017

  In general we see that the bigger international trade shows still manage to attract many visitors from all… Read more

• Future building volumes: the forecasts for 2019

  

  By Dirk Hoogenboom
  13 Apr 2017

   The current overall construction volumes are well documented in most countries, but giving a good… Read more

• Electrical installers: Way of ordering

  

  By Dirk Hoogenboom
  5 Apr 2017

  The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised… Read more

• Online buying of DIY products

  

  By Dirk Hoogenboom
  27 Mar 2017

  An interesting aspect of the online purchase of home improvement products is the comparison between the… Read more

• HVAC installers; Professional social media usage

  

  By Dirk Hoogenboom
  13 Mar 2017

  For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion… Read more

• Segmentation of architects: the ‘sad loners’ are the largest…

  

  By Dirk Hoogenboom
  9 Mar 2017

  A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge… Read more

• Are electrical installers buying at pure online players?

  

  By Dirk Hoogenboom
  7 Mar 2017

  Last year, USP Marketing Consultancy started a new multi client research called the European Electrical… Read more

• Choosing for prefab; Who is the final decision maker?

  

  By Dirk Hoogenboom
  2 Feb 2017

  November 2016, we already investigated to what degree prefab was being used in the projects of… Read more

• Plumbers and HVAC installers reveal the best timing for attending…

  

  By Ralitsa Ruseva
  25 Jan 2017

  Rotterdam, 23 January 2017 – Installers would like to get training provided by the manufacturers… Read more

• European Home Improvement: Key Trends

  

  By Dirk Hoogenboom
  25 Jan 2017

  Over the past 2 decades USP Marketing Consultancy has performed continuous market research in the… Read more