News | USP Marketing Consultancy

BIM use is on the rise in Europe

By Dirk Hoogenboom
9 Apr 2020

Highest BIM use amongst Dutch architects Looking at BIM use amongst architects per country in Europe, we s... Read more

Sudden drop in outsourcing home improvement jobs

By Dirk Hoogenboom
27 Mar 2020

Labour shortage causes drop in DIFM Looking at the percentages of DIY and DIFM home improvement jobs i... Read more

Meet the needs of your customer with customer satisfaction research

By Dirk Hoogenboom
25 Mar 2020

“Image is where it starts and once you build an image you move to customer satisfaction,” says Henri. “Rese... Read more

Majority of European architects expect a decreasing turnover in 2020

By Dirk Hoogenboom
24 Mar 2020

Large share of architects in Europe expect a negative development of their turnover due to COVID-19 Almost... Read more

Covid-19 Statement: USP is able to continue our work for you!

By Jan-Paul Schop
19 Mar 2020

Some key highlights from the statement below: We believe we can be safe and be ope... Read more

Construction industry holds its breath while coronavirus hits Europe

By Dirk Hoogenboom
18 Mar 2020

Large share of architects expect a decreasing turnover in the coming 12 months The results of the European... Read more

Online ordering possible threat to the specialised installation who...

By Dirk Hoogenboom
17 Mar 2020

Looking at the purchase behaviour of electrical installers, which is the topic of the European Electrical... Read more

Shift towards digitalisation causes change in ordering behaviour

By Dirk Hoogenboom
10 Mar 2020

So the ordering opportunities have increased. People are able to order online, but to what extent does that... Read more

UK Installers use the most purchase channels

By Dirk Hoogenboom
20 Feb 2020

Purchase channels We have been monitoring these changes over the past years, and given the impact of them ... Read more

Over half of the Dutch consumers buy all kitchen appliances from th...

By Geert-Jan Ariës
18 Feb 2020

Average price of the kitchen is increasing The Dutch kitchen market has experienced a steady growth ... Read more

Concrete still dominates prefab construction

By Dirk Hoogenboom
18 Feb 2020

Concrete The results of the Q3 2019 report of USP's European Architectural Barometer show that concrete is... Read more

BIM adoption throughout the years

By Dirk Hoogenboom
13 Feb 2020

Digitalisation primarily involves Building Information Modelling (BIM), which is a digital representation o... Read more

Half of the European general builders use social media for professi...

By Dirk Hoogenboom
11 Feb 2020

More often the general builder decides which products and brands are used. This makes general builders... Read more

Positive attitude towards private labels for home improvement produ...

By Dirk Hoogenboom
4 Feb 2020

More positive consumer attitudeBased on results of the European Home Improvement Monitor Q3 2019, 51% ... Read more

The specialised wholesale still retains the highest share-of-wallet...

By Dirk Hoogenboom
30 Jan 2020

Normally the installer buys at the specialised wholesaler and the specialised wholesaler buys from the manu... Read more

Development and future of prefab

By Dirk Hoogenboom
27 Jan 2020

Importance of prefab Given the importance of the trend, we have been monitoring usage of prefab for years ... Read more

European usage of prefabricated elements is growing steadily

By Dirk Hoogenboom
20 Jan 2020

Usage of prefabricated elements All the more reason for a deeper focus on the usage of prefabricated eleme... Read more

Face-to-face contact between traditional specialised wholesalers an...

By Dirk Hoogenboom
10 Jan 2020

Direct contact Following trends of online ordering, most specialised wholesalers nowadays offer the option... Read more

The rise of pure online shops in a conservative installation market