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Can price seduce electrical installers to change brands?
Money isn’t everything Better prices allow installers to make more money. They can either have higher marg... Read more
Usage of professional and manufacturer magazines among plumbers and...
The biggest drop in usage of traditional sources of information was between 2016 and 2018 The average data... Read more
Major differences per country in economic recovery of the construct...
After March 2020, the outlook deteriorated and construction volumes declined The weekend of March 13 was a... Read more
Pure online players can disrupt installers’ traditional buying journey
European Electrical Installation Monitor Q4 2020 - USP Marketing Consultancy The traditional specialised w... Read more
Corded vs Cordless
Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
Growing usage of social media channels for professional purposes by...
Since 2018, users of social media among plumbers and HVAC installers have increased with 15% on average Th... Read more
Sustainable solutions are a topic in many projects, but the accompa...
European Architectural Barometer Q4 2020 – USP Marketing ConsultancyAlthough sustainability is playing an i... Read more
The rise or fall of DIFM in home improvement?
The drivers behind more DIFM During the last couple of years, or until 2019 to be more precise, there was ... Read more
Battery-powered garden tools on the rise
Powered garden tools over manual tools As one could imagine, the majority of the garden owners likes to ke... Read more
The future of the home improvement market; corona impact
With hindsight, this is actually not that strange. Consumers started to spend more time indoors in their ho... Read more
The construction industry benefits from broader economic recovery
COVID-19 affects the deployment of personnel Approximately 4 out of 10 construction companies continue to ... Read more
UK installer more often hired to install products bought by the end...
Almost 60% of the installers in the UK deal with requests for installation jobs of products bought by the e... Read more
The role of main contractors is becoming more important
Contractors most influential in brand and material/ product choice. When thinking about design process as ... Read more
Sustainability remains a topical theme, but willingness to invest r...
European Architectural Barometer Q4 2020 – USP Marketing ConsultancySustainability plays a role in British ... Read more
The impact of the pandemic on the home improvement market (free rep...
With hindsight, this is actually not that strange. Consumers started to spend more time indoors in their ho... Read more
BIM awareness booming among electrical installers
Major increase in BIM awareness among electrical installers European Electrical Installation Monitor Q3 20... Read more
Attic renovations more popular than before
European Home Improvement Monitor - USP Marketing Consultancy Home office leads to changing consumer needs... Read more
How do you become a leading European brand in construction?
The top brands choose a topic that best fits their brand image, which they carefully craft and monitor. The... Read more
Installers want manufacturers to help them work faster
European Electrical Installation Monitor Q3 2020 – Results for Germany - USP Marketing Consultancy Wide va... Read more
Price transparency is making the life of European installers more d...
But this works the other way around as well. When providing a quote, end users and consumers have the oppor... Read more
Tenacious trends and their effects on materials in the construction...
European Architectural Barometer Q2 2020 - USP Marketing Consultancy Timber is on the rise The above im... Read more