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• Millennials show lots of interest in smart home products

  

  By Reinier Zuydgeest
  15 Jun 2020

  European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Interest for smart solutions for g... Read more

• The impact of corona on the DIY market

  

  By Dirk Hoogenboom
  10 Jun 2020

  Working 'from home' or 'on your home' First of all, are we working 'from home' or 'on our home'? This is h... Read more

• Of all sources, manufacturers’ websites are used most by architects

  

  By Jeroen de Gruijl
  9 Jun 2020

  European Architectural Barometer Q1 2020 – USP Marketing Consultancy Manufacturers’ websites mainly used f... Read more

• Electric vehicle (EV) chargers are on the rise in all markets

  

  By Maja Markovic
  8 Jun 2020

  Experience with installing EV chargers Within the topic of ‘electrification’ there is a lot of attenti... Read more

• Working 'from home' or 'on your home'?

  

  By Reinier Zuydgeest
  25 May 2020

  More time spent on home improvement Consumers are spending more time conducting home improvement jobs due ... Read more

• BIM is still in its early adoption phase among HVAC installers

  

  By Ralitsa Ruseva
  19 May 2020

  BIM penetration has not changed significantly in the last two years The installation sector is still in it... Read more

• Rise of online ordering calls for adaptability specialized installa...

  

  By Dirk Hoogenboom
  11 May 2020

  Competition from pure online channels differs per country Online competition for the specialized whole... Read more

• Architects, engineers, and main contractors all involved in sharing...

  

  By Dirk Hoogenboom
  24 Apr 2020

  The European Architectural Barometer Q4 2019 shows how the cooperation between different parties in the con... Read more

• European Plumbing and HVAC installation companies expect hard times...

  

  By Dirk Hoogenboom
  22 Apr 2020

  In Q1 2020, installers already saw declining turnover Only a short time ago, in Q4 2019, there were still ... Read more

• Which media channels are the best to target contractors?

  

  By Dirk Hoogenboom
  17 Apr 2020

  Usage of traditional and digital media It is not news that digital marketing is becoming more and more imp... Read more

• Solvent-free paints are becoming a must-have for painters

  

  By Stephane Mennen
  17 Apr 2020

  ‘Sustainability’ for painters needs to incorporate ‘personal health’ Based on the results of the ... Read more

• BIM use is on the rise in Europe

  

  By Dirk Hoogenboom
  9 Apr 2020

  Highest BIM use amongst Dutch architects Looking at BIM use amongst architects per country in Europe... Read more

• Sudden drop in outsourcing home improvement jobs

  

  By Dirk Hoogenboom
  27 Mar 2020

  Labour shortage causes drop in DIFM Looking at the percentages of DIY and DIFM home improvement jobs i... Read more

• Meet the needs of your customer with customer satisfaction research

  

  By Dirk Hoogenboom
  25 Mar 2020

  “Image is where it starts and once you build an image you move to customer satisfaction,” says Henri. “Rese... Read more

• Majority of European architects expect a decreasing turnover in 2020

  

  By Dirk Hoogenboom
  24 Mar 2020

  Large share of architects in Europe expect a negative development of their turnover due to COVID-19 Almost... Read more

• Covid-19 Statement: USP is able to continue our work for you!

  

  By Jan-Paul Schop
  19 Mar 2020

  Some key highlights from the statement below: We believe we can be safe and be ope... Read more

• Construction industry holds its breath while coronavirus hits Europe

  

  By Dirk Hoogenboom
  18 Mar 2020

  Large share of architects expect a decreasing turnover in the coming 12 months The results of the European... Read more

• Online ordering possible threat to the specialised installation who...

  

  By Dirk Hoogenboom
  17 Mar 2020

  Looking at the purchase behaviour of electrical installers, which is the topic of the European Electrical... Read more

• Shift towards digitalisation causes change in ordering behaviour

  

  By Dirk Hoogenboom
  10 Mar 2020

  So the ordering opportunities have increased. People are able to order online, but to what extent does that... Read more

• UK Installers use the most purchase channels

  

  By Dirk Hoogenboom
  20 Feb 2020

  Purchase channels We have been monitoring these changes over the past years, and given the impact of them ... Read more

• Over half of the Dutch consumers buy all kitchen appliances from th...

  

  By Geert-Jan Ariës
  18 Feb 2020

  Average price of the kitchen is increasing The Dutch kitchen market has experienced a steady growth ... Read more