News | USP Marketing Consultancy

Preference for A-brands in most of the European countries, except f...

By Reinier Zuydgeest
13 Dec 2018

Clear preference for A-brands in Europe The European DIY consumers clearly indicate that there is a prefer... Read more

Loyalty towards wholesale main barrier for buying direct at manufac...

By Mark de Graaf
11 Dec 2018

Installers buy direct from manufacturers mainly because of price In all European countries, electrical... Read more

Online buying for sealants still limited among EU consumers

By Reinier Zuydgeest
30 Nov 2018

Online buying Sealants are not a typical product that consumers purchase online. Traditionally most consum... Read more

European contractors are mostly brand-oriented in their purchasing ...

By Dirk Hoogenboom
28 Nov 2018

This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consulta... Read more

European HVAC installers and plumbers order directly from manufactu...

By Ralitsa Ruseva
27 Nov 2018

Direct ordering at the manufacturer While some of the manufacturers are still wondering whether to get in ... Read more

Principals in construction projects are not strongly driving prefab...

By Jeroen de Gruijl
22 Nov 2018

Differences per country When it comes to the demand for prefab elements by principals, some interesting re... Read more

Direct ordering from manufacturers; already common place amongst Eu...

By Dirk Hoogenboom
15 Nov 2018

It might come as a surprise, but the main contender for share of wallet are not the online players nor the ... Read more

Room for direct approach in selling to electrical installers

By Mark de Graaf
15 Nov 2018

Wholesale preferred distribution channel, but also room for a direct manufacturer approach The majorit... Read more

Buying at DIY stores; How is this affected by age, income and DIY e...

By Dirk Hoogenboom
1 Nov 2018

In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more

Use of prefab elements in construction projects clearly on the rise

By Jeroen de Gruijl
22 Oct 2018

One of the solutions that architects expect to gain ground is the usage of prefab elements in construction ... Read more

Almost half of the European HVAC installers and plumbers experience...

By Ralitsa Ruseva
17 Oct 2018

Lack of knowledge about BIM and their role in BIM Almost half (48%) of the European installers famili... Read more

DIY; Germany & the UK top the chart for online buying

By Dirk Hoogenboom
4 Oct 2018

More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more

The future painter: “Why not order paint via WhatsApp?”

By Stephane Mennen
3 Oct 2018

Ordering via WhatsApp not common yet, but expected to grow WhatsApp is an instant messenger app with a hig... Read more

European electrical installers; brands are preferred above price

By Mark de Graaf
1 Oct 2018

Brands are clearly preferred above price in Germany, the Netherlands, Poland and the UK. Electrical in... Read more

Customers start asking for fossil fuel free products

By Ralitsa Ruseva
25 Sep 2018

Customers start asking for fossil fuel free products There are differences per country, but it is clear th... Read more

Grenfell tower; Does this affect the future insulation choice in co...

By Dirk Hoogenboom
25 Sep 2018

These are expectations regarding the usage of insulation materials of European architects in the Europ... Read more

European contractors will buy more directly from the manufacturer

By Henri Busker
21 Sep 2018

Ordering directly from manufacturer is a serious threat to traditional channels Currently, the traditional... Read more

Legislation and certification key driver of trend towards natural a...

By Jeroen de Gruijl
18 Sep 2018

A key aspect to fireproofing buildings is the type of insulation that is used. There are four major types: ... Read more

European architects predict strong increase in use of sustainable m...

By Jeroen de Gruijl
13 Sep 2018

Sustainable material gaining ground Architects expect that sustainable materials will be used more in cons... Read more

Construction techniques that enable faster building popular in time...

By Jeroen de Gruijl
10 Sep 2018

In the European Architectural Barometer, USP Marketing Consultancy asked architects in Europe to indicate w... Read more

Germany and UK remain at the top of online buying

By Reinier Zuydgeest
7 Sep 2018