Latest insights

• Available reports
• Events
• Newsletter

News

• News
• Construction
• Dry- & wet finishing
• Home Improvement
• Installation
• Real estate
• Housing

• DIY stores are still the leading online purchase point for consumer...

  

  By Reinier Zuydgeest
  9 Mar 2018

  Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more

• Architects clearly recognize advantages of BIM

  

  By Jeroen de Gruijl
  9 Mar 2018

  BIM will lead to a smoother process in projects One of the biggest advantages mentioned by European ar... Read more

• Keuken Marketing Platform

  

  By Reinier Zuydgeest
  7 Mar 2018

  USP Marketing Consultancy has been conducting the Keuken Monitor research for a number of years, asking c... Read more

• Amazon not yet seen as a potential purchase channel by European HVA...

  

  By Ralitsa Ruseva
  28 Feb 2018

  German market most traditional Germany is one of the most traditional countries in this research with rega... Read more

• Building Information Modelling; a license to operate?

  

  By Dirk Hoogenboom
  20 Feb 2018

  I have based my opinion on findings out of the Q4 2017 Building Information Modeling report of th... Read more

• Manufacturers play a decisive role regarding BIM integration

  

  By Jeroen de Gruijl
  19 Feb 2018

  Methodology Each quarter, the European Architectural Barometer focuses on a different topic that plays an ... Read more

• Dates of the DMP-sessions in 2018

  

  By Reinier Zuydgeest
  16 Feb 2018

  8th of March: Customer Insights Customer insights are increasingly becoming strategic insights. The genera... Read more

• Bouw Marketing Platform 2018

  

  By Jan-Paul Schop
  5 Feb 2018

  The meetings take place six times per year (from 3pm till 9PM) at one of the members of the BMP. Each ... Read more

• European home improvement jobs more often done by consumers

  

  By Reinier Zuydgeest
  1 Feb 2018

  Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in ... Read more

• Doe-het-zelf Marketing Platform

  

  By Reinier Zuydgeest
  26 Jan 2018

  BackgroundUSP Marketing Consultancy have started with DMP in 2012, after a successful Bouw Marketing Platfo... Read more

• Brand awareness in the home improvement market; a European overview

  

  By Reinier Zuydgeest
  25 Jan 2018

  Bathroom products  Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more

• Brand loyalty of electrical installers seems to be the highest in G...

  

  By Mark de Graaf
  25 Jan 2018

  Highest share of loyalty among electrical installers in Germany and Poland About 75% of the electrical ins... Read more

• European HVAC installation companies: higher turnovers and fluctuat...

  

  By Ralitsa Ruseva
  24 Jan 2018

  Methodology For the order book developments USP Marketing Consultancy has asked the HVAC installation and ... Read more

• The future of construction; A European overview

  

  By Dirk Hoogenboom
  16 Jan 2018

  Direction of the market USP Marketing Consultancy has, besides doing dedicated market research,  vari... Read more

• Electrical installers in Europe don’t like the fact that profession...

  

  By Mark de Graaf
  10 Jan 2018

  Lowest share of positive attitude in GermanyOverall, the electrical installers in Europe don’t like the fac... Read more

• Future building volumes for 2018 and 2019

  

  By Jeroen de Gruijl
  10 Jan 2018

  Biggest growth in the Netherlands, Poland and Spain The construction sector in the Netherlands and Spain a... Read more

• Ordering traditionally still most important; online ordering the hi...

  

  By Ralitsa Ruseva
  3 Jan 2018

  Way of ordering at the traditional specialised wholesale In Germany, Poland, France, Belgium and the N... Read more

• Increasing demand for sustainability amongst European principals

  

  By Jeroen de Gruijl
  14 Dec 2017

  European averageIn 2017, more than half of principals ask for sustainable materials and buildings. The majo... Read more

• DIY stores selling professional brands; the opinion of the installers

  

  By Dirk Hoogenboom
  13 Dec 2017

  Professional brands in DIY stores?  Before we start diving into the figures, first some background. T... Read more

• Do principals in the construction industry ask for sustainable mate...

  

  By Dirk Hoogenboom
  6 Dec 2017

  In the Q3 2017 report we focused on sustainability. This topic is repeated every 2 years since 2013, so cle... Read more

• Rapid online growth for home improvement products, while DIY stores...

  

  By Reinier Zuydgeest
  30 Nov 2017

  The DIY shops are growing slightlyNearly half of all DIY purchases of European consumers are done in DIY st... Read more