Insights
News
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Increasing influence of the main contractor; Even when it comes to ...
By Jeroen de Gruijl
8 Nov 2017More influence of the main contractorThe aesthetics of a building is originally the exclusive domain of the... Read more
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Changing role of the wholesaler; German electrical installers more ...
By Mark de Graaf
25 Oct 2017The satisfaction of the German electrical installerGerman electrical installers seem to be more satisfied w... Read more
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Future role of the wholesale
By Dirk Hoogenboom
18 Sep 2017These questions, and many more, are answered in the new Q2 2017 report of the European Electrical Installat... Read more
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European overview of the home improvement market: touchpoints durin...
By Dirk Hoogenboom
13 Sep 2017There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ cond... Read more
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Brand and product knowledge of European architects; Involvement in ...
By Dirk Hoogenboom
30 Aug 2017Which product categories are least known by architects? The top 3 of product categories where there is a h... Read more
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Changing role of the architects; the principal and the engineering ...
By Jeroen de Gruijl
30 Aug 2017USP Marketing Consultancy has interviewed 1.600 architects in eight European countries in the European Arch... Read more
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Influencers in the building process
By Dirk Hoogenboom
21 Aug 2017Influencers of the building process The principal and engineering companies are strong influencers of the... Read more
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Baby Boomers do more DIFM jobs
By Dirk Hoogenboom
4 Aug 2017Because we monitor the ratio between DIY and DIFM for over 4 years now in the European Home Improve... Read more
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European HVAC installers; What about having professional installati...
By Ralitsa Ruseva
14 Jul 2017DIY channel is opening more and more for the semi-professional and professional craftsmen. OBI, Hornbach, S... Read more
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Professional social media usage; dutch electrical installers clearl...
By Dirk Hoogenboom
28 Jun 2017Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook eve... Read more
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Showrooming of DIY products online
By Dirk Hoogenboom
28 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent ... Read more
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Kingspan tops industry leaders in the UK
By Dirk Hoogenboom
27 Jun 2017Pricing power, brand recognition and a loyal customer base: Industry-leading companies usually have those a... Read more
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Industry leaders in construction
By Dirk Hoogenboom
15 Jun 2017In the most recent report of the European Architectural Barometer (Q1 Love Brands), we have measured ... Read more
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Which DIY products are purchased online the most?
By Dirk Hoogenboom
9 Jun 2017Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in th... Read more
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Showrooming in the home improvement market
By Dirk Hoogenboom
8 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more
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HVAC or Electrical; Increasing importance of the allround installer
By Dirk Hoogenboom
8 May 2017A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge c... Read more
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Is the influence of European architects on product & brand choice d...
By Dirk Hoogenboom
4 May 2017Architects still play a very important role in the building process, there is little doubt about that. They... Read more
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Trade Shows; Going the way of the Dinosaurs?
By Dirk Hoogenboom
1 May 2017In general we see that the bigger international trade shows still manage to attract many visitors from all ... Read more
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Future building volumes: the forecasts for 2019
By Dirk Hoogenboom
13 Apr 2017The current overall construction volumes are well documented in most countries, but giving a good forecast ... Read more
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Electrical installers: Way of ordering
By Dirk Hoogenboom
5 Apr 2017The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised w... Read more
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Online buying of DIY products
By Dirk Hoogenboom
27 Mar 2017An interesting aspect of the online purchase of home improvement products is the comparison between the hig... Read more