Latest insights
News
Rising demand of Smart
By Geert-Jan Ariës
13 Jul 2020mart gardening refers to the incorporation of smart devices to perform gardening activities. Technological ... Read more
COVID-19 impact on the European Garden Market
By Geert-Jan Ariës
10 Jul 2020The impact of COVID-19 on the European garden market can be seen when looking at the penetration of people ... Read more
Insights in the European Garden Market
By Geert-Jan Ariës
10 Jul 2020Trends are developments. And all developments have a base. What's the base for the European garden and lawn... Read more
More and more installation companies offer both electrical and HVAC...
By Maja Markovic
9 Jul 2020European Electrical Installation Monitor Q1 2020 – USP Marketing Consultancy HVAC activities by electric... Read more
Contractors are taking first baby steps towards a circular construc...
By Dirk Hoogenboom
9 Jul 2020As a relatively new concept in the construction world, the level of understanding and integration of circul... Read more
Millennials show lots of interest in smart home products
By Reinier Zuydgeest
15 Jun 2020European Home Improvement Monitor Q1 2020 – USP Marketing Consultancy Interest for smart solutions for g... Read more
The impact of corona on the DIY market
By Dirk Hoogenboom
10 Jun 2020Working 'from home' or 'on your home' First of all, are we working 'from home' or 'on our home'? This is h... Read more
Of all sources, manufacturers’ websites are used most by architects
By Jeroen de Gruijl
9 Jun 2020European Architectural Barometer Q1 2020 – USP Marketing Consultancy Manufacturers’ websites mainly used f... Read more
Electric vehicle (EV) chargers are on the rise in all markets
By Maja Markovic
8 Jun 2020Experience with installing EV chargers Within the topic of ‘electrification’ there is a lot of attenti... Read more
Working 'from home' or 'on your home'?
By Reinier Zuydgeest
25 May 2020More time spent on home improvement Consumers are spending more time conducting home improvement jobs due ... Read more
BIM is still in its early adoption phase among HVAC installers
By Ralitsa Ruseva
19 May 2020BIM penetration has not changed significantly in the last two years The installation sector is still in it... Read more
Rise of online ordering calls for adaptability specialized installa...
By Dirk Hoogenboom
11 May 2020Competition from pure online channels differs per country Online competition for the specialized whole... Read more
Architects, engineers, and main contractors all involved in sharing...
By Dirk Hoogenboom
24 Apr 2020The European Architectural Barometer Q4 2019 shows how the cooperation between different parties in the con... Read more
European Plumbing and HVAC installation companies expect hard times...
By Dirk Hoogenboom
22 Apr 2020In Q1 2020, installers already saw declining turnover Only a short time ago, in Q4 2019, there were still ... Read more
Which media channels are the best to target contractors?
By Dirk Hoogenboom
17 Apr 2020Usage of traditional and digital media It is not news that digital marketing is becoming more and more imp... Read more
Solvent-free paints are becoming a must-have for painters
By Stephane Mennen
17 Apr 2020‘Sustainability’ for painters needs to incorporate ‘personal health’ Based on the results of the ... Read more
BIM use is on the rise in Europe
By Dirk Hoogenboom
9 Apr 2020Highest BIM use amongst Dutch architects Looking at BIM use amongst architects per country in Europe... Read more
Sudden drop in outsourcing home improvement jobs
By Dirk Hoogenboom
27 Mar 2020Labour shortage causes drop in DIFM Looking at the percentages of DIY and DIFM home improvement jobs i... Read more
Meet the needs of your customer with customer satisfaction research
By Dirk Hoogenboom
25 Mar 2020“Image is where it starts and once you build an image you move to customer satisfaction,” says Henri. “Rese... Read more
Majority of European architects expect a decreasing turnover in 2020
By Dirk Hoogenboom
24 Mar 2020Large share of architects in Europe expect a negative development of their turnover due to COVID-19 Almost... Read more
Covid-19 Statement: USP is able to continue our work for you!
By Jan-Paul Schop
19 Mar 2020Some key highlights from the statement below: We believe we can be safe and be ope... Read more
