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• The importance of online orientation for home improvement products

  

  By Reinier Zuydgeest
  4 Jul 2018

  Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more

• Electrical installation companies in Europe are thriving, both in t...

  

  By Mark de Graaf
  29 Jun 2018

  Q1 2018 turnover balance highest for the Netherlands, but positive for all major European countries Inst... Read more

• BIM usage and availability of software in the installation sector

  

  By Ralitsa Ruseva
  29 Jun 2018

  Dutch HVAC installers clearly ahead The awareness and usage of BIM is already the highest in the Netherlan... Read more

• Professional social media usage; Dutch architects clearly ahead

  

  By Jeroen de Gruijl
  28 Jun 2018

  Differences per country The share of architects that use social media professionally is the highest in... Read more

• BIM usage amongst electrical installers; Dutch installers ahead

  

  By Mark de Graaf
  14 Jun 2018

  Awareness of BIM is the highest in the Netherlands and the UK The frontrunners with regards to familia... Read more

• Familiarity with BIM has increased among HVAC installers in Europe

  

  By Dirk Hoogenboom
  31 May 2018

  2018 vs. 2015 Compared to 2015, the awareness of BIM among HVAC installers has increased significantly... Read more

• Digital brochures of manufacturers are preferred in most European c...

  

  By Jeroen de Gruijl
  31 May 2018

  Preferences per country Some countries are more digital minded than others. When looking at differen... Read more

• With USP your (personal) data is in safe hands

  

  By Gerwin Sjollema
  28 May 2018

  An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more

• Growth in construction industry does not lead to more home improvem...

  

  By Reinier Zuydgeest
  24 May 2018

  Growth in construction industry In the last years there is on average a growth of 2% in the Euro... Read more

• Sanitair marketing Platform

  

  By Reinier Zuydgeest
  15 May 2018

  USP Marketing Consultancy has been conducting the Sanitair Monitor research for a number of years, asking c... Read more

• Trends in the home improvement market

  

  By Reinier Zuydgeest
  7 May 2018

  Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more

• Construction trends in Europe & BIM

  

  By Jeroen de Gruijl
  4 May 2018

  Jeroen de Gruijl, project manager of USP Marketing Consultancy, explains what the European Architectural Ba... Read more

• HVAC wholesalers ready for total installation companies

  

  By Ralitsa Ruseva
  2 May 2018

  Four out of five Dutch  and three quarters of German HVAC installers buy their materials at a wholesal... Read more

• Way of designing by architects is most often 2D CAD and 3D CAD

  

  By Jeroen de Gruijl
  26 Apr 2018

  Way of designing CAD (computer-aided design) software is used by almost all architects. Only a small share... Read more

• Share of electrical installers installing smart and connected produ...

  

  By Mark de Graaf
  24 Apr 2018

  Smart and connected buildings and products on the rise Electrical installers believe that smart buildings ... Read more

• Online buying of professional painters starts to take off

  

  By Stephane Mennen
  20 Apr 2018

  General image While the majority of professional painters in all eight countries has never bought any pain... Read more

• Key trends in the installation market

  

  By Dirk Hoogenboom
  9 Apr 2018

  USP Marketing Consultancy utilizes both multi-client research and dedicated market research to facilitate t... Read more

• HVAC jobs are outsourced by consumers the most

  

  By Reinier Zuydgeest
  6 Apr 2018

  Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more

• Consumers are leading when it comes to deciding on paint brands

  

  By Reinier Zuydgeest
  29 Mar 2018

  Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more

• The future of home improvement; A European overview

  

  By Dirk Hoogenboom
  27 Mar 2018

  A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more

• The specialised installation wholesale needs to develop on pricing ...

  

  By Ralitsa Ruseva
  22 Mar 2018

  Range of products, product availability and availability of brands seen as most positive developments ... Read more