Insights
News
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HVAC installers; Professional social media usage
By Dirk Hoogenboom
13 Mar 2017For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion u... Read more
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Segmentation of architects: the ‘sad loners’ are the largest group ...
By Dirk Hoogenboom
9 Mar 2017A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge need... Read more
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Are electrical installers buying at pure online players?
By Dirk Hoogenboom
7 Mar 2017Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more
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Choosing for prefab; Who is the final decision maker?
By Dirk Hoogenboom
2 Feb 2017November 2016, we already investigated to what degree prefab was being used in the projects of archite... Read more
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Plumbers and HVAC installers reveal the best timing for attending i...
By Ralitsa Ruseva
25 Jan 2017Rotterdam, 23 January 2017 Installers would like to get training provided by the manufacturers prefera... Read more
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European Home Improvement: Key Trends
By Dirk Hoogenboom
25 Jan 2017Retailers like Home depot saw their e-commerce revenue grow with about 50% in the last years. Wh... Read more
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Only 1/5 of all digital newsletters of manufactures are read by Ger...
By Dirk Hoogenboom
5 Jan 2017Digital newsletters are generally a tool often used by marketers to keep their target groups informed with ... Read more
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UK HVAC installers most open to online trainings
By Dirk Hoogenboom
15 Dec 2016Trainings by manufacturers, wholesale or knowledge/training centers have always been an important part of t... Read more
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European architects professionally use social media sites more and ...
By Jeroen de Gruijl
29 Nov 2016Facebook is quite popular among Dutch architects, as 43% indicated that they professionally use this s... Read more
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Vast majority of European architects expect a qualitative labour sh...
By Dirk Hoogenboom
10 Nov 2016Positive growth figuresMost European countries are seeing positive growth figures for the construction indu... Read more
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The future of prefab
By Dirk Hoogenboom
1 Nov 2016Faster, cheaper & smarterThe demand for a faster, cheaper and smarter building process has been on the rise... Read more
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European HVAC Market: Key trends
By Dirk Hoogenboom
28 Oct 2016Over the past 2 decades USP Marketing Consultancy has conducted continuous market research in the Cons... Read more
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Recovering European construction markets show positive development
By Jeroen de Gruijl
26 Oct 2016Seven out of eight European construction markets which Arch-Vision focuses on seem to have found the pat... Read more
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Where do consumers buy sanitary taps? And which brands do they buy?
By Reinier Zuydgeest
13 Oct 2016In every European home, there are several taps to be found. Just the bathroom has on average 3.1 taps in it... Read more
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European Home Improvement: Key trends
By Dirk Hoogenboom
13 Oct 2016Over the past 2 decades USP Marketing Consultancy has performed continuous market research in the Construct... Read more
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European construction industry; What are the key trends?
By Dirk Hoogenboom
6 Oct 2016Over the past 2 decades USP Marketing Consultancy has preformed continues international market research in ... Read more
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European construction market seems to recover at a faster pace in 2016
By Dirk Hoogenboom
3 Oct 2016There is however an unknown in these predictions, the United Kingdom. The Q2 measurement was taken just bef... Read more
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Brexits influence on installers in the UK: Number of installation a...
By Ralitsa Ruseva
28 Sep 2016Rotterdam, 28 September 2016 The effects of the Brexit are still not fully clear, but installers expec... Read more
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Private label usage of European HVAC installers; how big is it?
By Dirk Hoogenboom
16 Sep 2016Private labels are a fact of life. We constantly encounter them, whether we are doing our groceries or when... Read more
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The demand for a faster building process remains high except for Italy
By Dirk Hoogenboom
12 Sep 2016In recent months I have regularly posted information on the key trends in the construction industry. We hav... Read more
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The ever changing customer journey
By Reinier Zuydgeest
26 Aug 2016Knowledge is power and the need for knowledge of the traditional suppliers and manufacturers about the j... Read more