Latest insights

• Available reports
• Events
• Newsletter

News

• News
• Construction
• Dry- & wet finishing
• Home Improvement
• Installation
• Real estate
• Housing

• Online DIY purchases; Amazon tops the chart in Europe

  

  By Dirk Hoogenboom
  5 Sep 2018

  As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more

• 5 types of electrical installers to be identified

  

  By Mark de Graaf
  28 Aug 2018

  Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources... Read more

• Wood structure and prefab panel construction expected to increase

  

  By Dirk Hoogenboom
  24 Aug 2018

  Every 2 years, USP Marketing Consultancy conducts the future material usage research in the ... Read more

• Transition to fossil fuel free installations; How high is the deman...

  

  By Dirk Hoogenboom
  24 Aug 2018

  Fossil fuel free In the installation market sustainability has been an important topic as well, but in rec... Read more

• Main drivers and barriers for a home improvement project

  

  By Reinier Zuydgeest
  14 Aug 2018

  Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more

• The future of prefab; what was the situation in 2016 and where is i...

  

  By Jeroen de Gruijl
  23 Jul 2018

  With the European Architectural Barometer (quarterly research among 1,600 architects in 8 European countr... Read more

• The importance of online orientation for home improvement products

  

  By Reinier Zuydgeest
  4 Jul 2018

  Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more

• Electrical installation companies in Europe are thriving, both in t...

  

  By Mark de Graaf
  29 Jun 2018

  Q1 2018 turnover balance highest for the Netherlands, but positive for all major European countries Inst... Read more

• BIM usage and availability of software in the installation sector

  

  By Ralitsa Ruseva
  29 Jun 2018

  Dutch HVAC installers clearly ahead The awareness and usage of BIM is already the highest in the Netherlan... Read more

• Professional social media usage; Dutch architects clearly ahead

  

  By Jeroen de Gruijl
  28 Jun 2018

  Differences per country The share of architects that use social media professionally is the highest in... Read more

• BIM usage amongst electrical installers; Dutch installers ahead

  

  By Mark de Graaf
  14 Jun 2018

  Awareness of BIM is the highest in the Netherlands and the UK The frontrunners with regards to familia... Read more

• Familiarity with BIM has increased among HVAC installers in Europe

  

  By Dirk Hoogenboom
  31 May 2018

  2018 vs. 2015 Compared to 2015, the awareness of BIM among HVAC installers has increased significantly... Read more

• Digital brochures of manufacturers are preferred in most European c...

  

  By Jeroen de Gruijl
  31 May 2018

  Preferences per country Some countries are more digital minded than others. When looking at differen... Read more

• With USP your (personal) data is in safe hands

  

  By Gerwin Sjollema
  28 May 2018

  An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more

• Growth in construction industry does not lead to more home improvem...

  

  By Reinier Zuydgeest
  24 May 2018

  Growth in construction industry In the last years there is on average a growth of 2% in the Euro... Read more

• Sanitair marketing Platform

  

  By Reinier Zuydgeest
  15 May 2018

  USP Marketing Consultancy has been conducting the Sanitair Monitor research for a number of years, asking c... Read more

• Trends in the home improvement market

  

  By Reinier Zuydgeest
  7 May 2018

  Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more

• Construction trends in Europe & BIM

  

  By Jeroen de Gruijl
  4 May 2018

  Jeroen de Gruijl, project manager of USP Marketing Consultancy, explains what the European Architectural Ba... Read more

• HVAC wholesalers ready for total installation companies

  

  By Ralitsa Ruseva
  2 May 2018

  Four out of five Dutch  and three quarters of German HVAC installers buy their materials at a wholesal... Read more

• Way of designing by architects is most often 2D CAD and 3D CAD

  

  By Jeroen de Gruijl
  26 Apr 2018

  Way of designing CAD (computer-aided design) software is used by almost all architects. Only a small share... Read more

• Share of electrical installers installing smart and connected produ...

  

  By Mark de Graaf
  24 Apr 2018

  Smart and connected buildings and products on the rise Electrical installers believe that smart buildings ... Read more