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• Sanitair marketing Platform

  

  By Reinier Zuydgeest
  15 May 2018

  USP Marketing Consultancy has been conducting the Sanitair Monitor research for a number of years, asking c... Read more

• Trends in the home improvement market

  

  By Reinier Zuydgeest
  7 May 2018

  Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more

• Construction trends in Europe & BIM

  

  By Jeroen de Gruijl
  4 May 2018

  Jeroen de Gruijl, project manager of USP Marketing Consultancy, explains what the European Architectural Ba... Read more

• HVAC wholesalers ready for total installation companies

  

  By Ralitsa Ruseva
  2 May 2018

  Four out of five Dutch  and three quarters of German HVAC installers buy their materials at a wholesal... Read more

• Way of designing by architects is most often 2D CAD and 3D CAD

  

  By Jeroen de Gruijl
  26 Apr 2018

  Way of designing CAD (computer-aided design) software is used by almost all architects. Only a small share... Read more

• Share of electrical installers installing smart and connected produ...

  

  By Mark de Graaf
  24 Apr 2018

  Smart and connected buildings and products on the rise Electrical installers believe that smart buildings ... Read more

• Online buying of professional painters starts to take off

  

  By Stephane Mennen
  20 Apr 2018

  General image While the majority of professional painters in all eight countries has never bought any pain... Read more

• Key trends in the installation market

  

  By Dirk Hoogenboom
  9 Apr 2018

  USP Marketing Consultancy utilizes both multi-client research and dedicated market research to facilitate t... Read more

• HVAC jobs are outsourced by consumers the most

  

  By Reinier Zuydgeest
  6 Apr 2018

  Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more

• Consumers are leading when it comes to deciding on paint brands

  

  By Reinier Zuydgeest
  29 Mar 2018

  Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more

• The future of home improvement; A European overview

  

  By Dirk Hoogenboom
  27 Mar 2018

  A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more

• The specialised installation wholesale needs to develop on pricing ...

  

  By Ralitsa Ruseva
  22 Mar 2018

  Range of products, product availability and availability of brands seen as most positive developments ... Read more

• German and Dutch electrical installers work the most with smart pro...

  

  By Mark de Graaf
  20 Mar 2018

  Germany and the Netherlands are the leading countries in Europe 75% or more of the German and Dutch electr... Read more

• DIY stores are still the leading online purchase point for consumer...

  

  By Reinier Zuydgeest
  9 Mar 2018

  Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more

• Architects clearly recognize advantages of BIM

  

  By Jeroen de Gruijl
  9 Mar 2018

  BIM will lead to a smoother process in projects One of the biggest advantages mentioned by European ar... Read more

• Keuken Marketing Platform

  

  By Reinier Zuydgeest
  7 Mar 2018

  USP Marketing Consultancy has been conducting the Keuken Monitor research for a number of years, asking c... Read more

• Amazon not yet seen as a potential purchase channel by European HVA...

  

  By Ralitsa Ruseva
  28 Feb 2018

  German market most traditional Germany is one of the most traditional countries in this research with rega... Read more

• Building Information Modelling; a license to operate?

  

  By Dirk Hoogenboom
  20 Feb 2018

  I have based my opinion on findings out of the Q4 2017 Building Information Modeling report of th... Read more

• Manufacturers play a decisive role regarding BIM integration

  

  By Jeroen de Gruijl
  19 Feb 2018

  Methodology Each quarter, the European Architectural Barometer focuses on a different topic that plays an ... Read more

• Dates of the DMP-sessions in 2018

  

  By Reinier Zuydgeest
  16 Feb 2018

  8th of March: Customer Insights Customer insights are increasingly becoming strategic insights. The genera... Read more

• Bouw Marketing Platform 2018

  

  By Jan-Paul Schop
  5 Feb 2018

  The meetings take place six times per year (from 3pm till 9PM) at one of the members of the BMP. Each ... Read more