Latest insights
News
-
Room for direct approach in selling to electrical installers
By Mark de Graaf
15 Nov 2018Wholesale preferred distribution channel, but also room for a direct manufacturer approach The majorit... Read more
-
Buying at DIY stores; How is this affected by age, income and DIY e...
By Dirk Hoogenboom
1 Nov 2018In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more
-
Use of prefab elements in construction projects clearly on the rise
By Jeroen de Gruijl
22 Oct 2018One of the solutions that architects expect to gain ground is the usage of prefab elements in construction ... Read more
-
Almost half of the European HVAC installers and plumbers experience...
By Ralitsa Ruseva
17 Oct 2018Lack of knowledge about BIM and their role in BIM Almost half (48%) of the European installers famili... Read more
-
DIY; Germany & the UK top the chart for online buying
By Dirk Hoogenboom
4 Oct 2018More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
-
The future painter: “Why not order paint via WhatsApp?”
By Stephane Mennen
3 Oct 2018Ordering via WhatsApp not common yet, but expected to grow WhatsApp is an instant messenger app with a hig... Read more
-
European electrical installers; brands are preferred above price
By Mark de Graaf
1 Oct 2018Brands are clearly preferred above price in Germany, the Netherlands, Poland and the UK. Electrical in... Read more
-
Customers start asking for fossil fuel free products
By Ralitsa Ruseva
25 Sep 2018Customers start asking for fossil fuel free products There are differences per country, but it is clear th... Read more
-
Grenfell tower; Does this affect the future insulation choice in co...
By Dirk Hoogenboom
25 Sep 2018These are expectations regarding the usage of insulation materials of European architects in the Europ... Read more
-
European contractors will buy more directly from the manufacturer
By Henri Busker
21 Sep 2018Ordering directly from manufacturer is a serious threat to traditional channels Currently, the traditional... Read more
-
Legislation and certification key driver of trend towards natural a...
By Jeroen de Gruijl
18 Sep 2018A key aspect to fireproofing buildings is the type of insulation that is used. There are four major types: ... Read more
-
European architects predict strong increase in use of sustainable m...
By Jeroen de Gruijl
13 Sep 2018Sustainable material gaining ground Architects expect that sustainable materials will be used more in cons... Read more
-
Construction techniques that enable faster building popular in time...
By Jeroen de Gruijl
10 Sep 2018In the European Architectural Barometer, USP Marketing Consultancy asked architects in Europe to indicate w... Read more
-
Germany and UK remain at the top of online buying
By Reinier Zuydgeest
7 Sep 2018More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
-
Online DIY purchases; Amazon tops the chart in Europe
By Dirk Hoogenboom
5 Sep 2018As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more
-
5 types of electrical installers to be identified
By Mark de Graaf
28 Aug 2018Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources... Read more
-
Wood structure and prefab panel construction expected to increase
By Dirk Hoogenboom
24 Aug 2018Every 2 years, USP Marketing Consultancy conducts the future material usage research in the ... Read more
-
Transition to fossil fuel free installations; How high is the deman...
By Dirk Hoogenboom
24 Aug 2018Fossil fuel free In the installation market sustainability has been an important topic as well, but in rec... Read more
-
Main drivers and barriers for a home improvement project
By Reinier Zuydgeest
14 Aug 2018Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more
-
The future of prefab; what was the situation in 2016 and where is i...
By Jeroen de Gruijl
23 Jul 2018With the European Architectural Barometer (quarterly research among 1,600 architects in 8 European countr... Read more
-
The importance of online orientation for home improvement products
By Reinier Zuydgeest
4 Jul 2018Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more