News | USP Marketing Consultancy

Electrical installers in Europe don’t like the fact that profession...

By Mark de Graaf
10 Jan 2018

Lowest share of positive attitude in GermanyOverall, the electrical installers in Europe don’t like the fac... Read more

Future building volumes for 2018 and 2019

By Jeroen de Gruijl
10 Jan 2018

Biggest growth in the Netherlands, Poland and Spain The construction sector in the Netherlands and Spain a... Read more

Ordering traditionally still most important; online ordering the hi...

By Ralitsa Ruseva
3 Jan 2018

Way of ordering at the traditional specialised wholesale In Germany, Poland, France, Belgium and the N... Read more

Increasing demand for sustainability amongst European principals

By Jeroen de Gruijl
14 Dec 2017

European averageIn 2017, more than half of principals ask for sustainable materials and buildings. The majo... Read more

DIY stores selling professional brands; the opinion of the installers

By Dirk Hoogenboom
13 Dec 2017

Professional brands in DIY stores? Before we start diving into the figures, first some background. T... Read more

Do principals in the construction industry ask for sustainable mate...

By Dirk Hoogenboom
6 Dec 2017

In the Q3 2017 report we focused on sustainability. This topic is repeated every 2 years since 2013, so cle... Read more

Rapid online growth for home improvement products, while DIY stores...

By Reinier Zuydgeest
30 Nov 2017

The DIY shops are growing slightlyNearly half of all DIY purchases of European consumers are done in DIY st... Read more

Bigger opportunities for private labels than for Chinese imports

By Mark de Graaf
22 Nov 2017

Both promisingElectrical installers in the United Kingdom and Poland are the most open to ordering produc... Read more

More HVAC Installers & plumbers buy directly from manufacturers

By Ralitsa Ruseva
15 Nov 2017

Share of direct purchases at the manufacturer in 2015In 2015, the first purchase channels research among HV... Read more

Increasing influence of the main contractor; Even when it comes to ...

By Jeroen de Gruijl
8 Nov 2017

More influence of the main contractorThe aesthetics of a building is originally the exclusive domain of the... Read more

Changing role of the wholesaler; German electrical installers more ...

By Mark de Graaf
25 Oct 2017

The satisfaction of the German electrical installerGerman electrical installers seem to be more satisfied w... Read more

Future role of the wholesale

By Dirk Hoogenboom
18 Sep 2017

These questions, and many more, are answered in the new Q2 2017 report of the European Electrical Installat... Read more

European overview of the home improvement market: touchpoints durin...

By Dirk Hoogenboom
13 Sep 2017

There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ cond... Read more

Brand and product knowledge of European architects; Involvement in ...

By Dirk Hoogenboom
30 Aug 2017

Which product categories are least known by architects? The top 3 of product categories where there is a h... Read more

Changing role of the architects; the principal and the engineering ...

By Jeroen de Gruijl
30 Aug 2017

USP Marketing Consultancy has interviewed 1.600 architects in eight European countries in the European Arch... Read more

Influencers in the building process

By Dirk Hoogenboom
21 Aug 2017

Influencers of the building process The principal and engineering companies are strong influencers of the... Read more

Baby Boomers do more DIFM jobs

By Dirk Hoogenboom
4 Aug 2017

Because we monitor the ratio between DIY and DIFM for over 4 years now in the European Home Improve... Read more

European HVAC installers; What about having professional installati...

By Ralitsa Ruseva
14 Jul 2017

DIY channel is opening more and more for the semi-professional and professional craftsmen. OBI, Hornbach, S... Read more

Professional social media usage; dutch electrical installers clearl...

By Dirk Hoogenboom
28 Jun 2017

Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook eve... Read more

Showrooming of DIY products online