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Buying at DIY stores; How is this affected by age, income and DIY e...
In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even... Read more
Use of prefab elements in construction projects clearly on the rise
One of the solutions that architects expect to gain ground is the usage of prefab elements in construction ... Read more
Almost half of the European HVAC installers and plumbers experience...
Lack of knowledge about BIM and their role in BIM Almost half (48%) of the European installers familiar w... Read more
DIY; Germany & the UK top the chart for online buying
More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
The future painter: “Why not order paint via WhatsApp?”
Ordering via WhatsApp not common yet, but expected to grow WhatsApp is an instant messenger app with a hig... Read more
European electrical installers; brands are preferred above price
Brands are clearly preferred above price in Germany, the Netherlands, Poland and the UK. Electrical in... Read more
Customers start asking for fossil fuel free products
Customers start asking for fossil fuel free products There are differences per country, but it is clear th... Read more
Grenfell tower; Does this affect the future insulation choice in co...
These are expectations regarding the usage of insulation materials of European architects in the Europ... Read more
European contractors will buy more directly from the manufacturer
Ordering directly from manufacturer is a serious threat to traditional channels Currently, the traditional... Read more
Legislation and certification key driver of trend towards natural a...
A key aspect to fireproofing buildings is the type of insulation that is used. There are four major types: ... Read more
European architects predict strong increase in use of sustainable m...
Sustainable material gaining ground Architects expect that sustainable materials will be used more in cons... Read more
Construction techniques that enable faster building popular in time...
In the European Architectural Barometer, USP Marketing Consultancy asked architects in Europe to indicate w... Read more
Germany and UK remain at the top of online buying
More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
Online DIY purchases; Amazon tops the chart in Europe
As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more
5 types of electrical installers to be identified
Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources... Read more
Wood structure and prefab panel construction expected to increase
Every 2 years, USP Marketing Consultancy conducts the future material usage research in the ... Read more
Transition to fossil fuel free installations; How high is the deman...
Fossil fuel free In the installation market sustainability has been an important topic as well, but in rec... Read more
Main drivers and barriers for a home improvement project
Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more
The future of prefab; what was the situation in 2016 and where is i...
With the European Architectural Barometer (quarterly research among 1,600 architects in 8 European countr... Read more
The importance of online orientation for home improvement products
Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more
Electrical installation companies in Europe are thriving, both in t...
Q1 2018 turnover balance highest for the Netherlands, but positive for all major European countries Inst... Read more