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• Showrooming in the home improvement market

  

  By Dirk Hoogenboom
  8 Jun 2017

  I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more

• HVAC or Electrical; Increasing importance of the allround installer

  

  By Dirk Hoogenboom
  8 May 2017

  A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge c... Read more

• Is the influence of European architects on product & brand choice d...

  

  By Dirk Hoogenboom
  4 May 2017

  Architects still play a very important role in the building process, there is little doubt about that. They... Read more

• Trade Shows; Going the way of the Dinosaurs?

  

  By Dirk Hoogenboom
  1 May 2017

  In general we see that the bigger international trade shows still manage to attract many visitors from all ... Read more

• Future building volumes: the forecasts for 2019

  

  By Dirk Hoogenboom
  13 Apr 2017

  The current overall construction volumes are well documented in most countries, but giving a good forecast ... Read more

• Electrical installers: Way of ordering

  

  By Dirk Hoogenboom
  5 Apr 2017

  The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised w... Read more

• Online buying of DIY products

  

  By Dirk Hoogenboom
  27 Mar 2017

  An interesting aspect of the online purchase of home improvement products is the comparison between the hig... Read more

• HVAC installers; Professional social media usage

  

  By Dirk Hoogenboom
  13 Mar 2017

  For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion u... Read more

• Segmentation of architects: the ‘sad loners’ are the largest group ...

  

  By Dirk Hoogenboom
  9 Mar 2017

  A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge need... Read more

• Are electrical installers buying at pure online players?

  

  By Dirk Hoogenboom
  7 Mar 2017

  Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more

• Dates for the BMP-sessions 2017

  

  By Jan-Paul Schop
  2 Feb 2017

  Date Important sessions during the BMP sessions16th of February 2017Marketing automation and chances... Read more

• Choosing for prefab; Who is the final decision maker?

  

  By Dirk Hoogenboom
  2 Feb 2017

  November 2016, we already investigated to what degree prefab was being used in the projects of archite... Read more

• Plumbers and HVAC installers reveal the best timing for attending i...

  

  By Ralitsa Ruseva
  25 Jan 2017

  Rotterdam, 23 January 2017 – Installers would like to get training provided by the manufacturers prefera... Read more

• European Home Improvement: Key Trends

  

  By Dirk Hoogenboom
  25 Jan 2017

   Retailers like Home depot saw their e-commerce revenue grow with about 50% in the last years. Wh... Read more

• Only 1/5 of all digital newsletters of manufactures are read by Ger...

  

  By Dirk Hoogenboom
  5 Jan 2017

  Digital newsletters are generally a tool often used by marketers to keep their target groups informed with ... Read more

• UK HVAC installers most open to online trainings

  

  By Dirk Hoogenboom
  15 Dec 2016

  Trainings by manufacturers, wholesale or knowledge/training centers have always been an important part of t... Read more

• European architects professionally use social media sites more and ...

  

  By Jeroen de Gruijl
  29 Nov 2016

  Facebook is quite popular among Dutch architects, as 43% indicated that they professionally use this s... Read more

• Vast majority of European architects expect a qualitative labour sh...

  

  By Dirk Hoogenboom
  10 Nov 2016

  Positive growth figuresMost European countries are seeing positive growth figures for the construction indu... Read more

• The future of prefab

  

  By Dirk Hoogenboom
  1 Nov 2016

  Faster, cheaper & smarterThe demand for a faster, cheaper and smarter building process has been on the rise... Read more

• European HVAC Market: Key trends

  

  By Dirk Hoogenboom
  28 Oct 2016

  Over the past 2 decades USP Marketing Consultancy has conducted continuous market research in the Cons... Read more

• Recovering European construction markets show positive development

  

  By Jeroen de Gruijl
  26 Oct 2016

  Seven out of eight European construction markets which Arch-Vision focuses on seem to have found the pat... Read more