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Showrooming of DIY products online
By Dirk Hoogenboom
28 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent ... Read more
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Kingspan tops industry leaders in the UK
By Dirk Hoogenboom
27 Jun 2017Pricing power, brand recognition and a loyal customer base: Industry-leading companies usually have those a... Read more
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Industry leaders in construction
By Dirk Hoogenboom
15 Jun 2017In the most recent report of the European Architectural Barometer (Q1 Love Brands), we have measured ... Read more
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Which DIY products are purchased online the most?
By Dirk Hoogenboom
9 Jun 2017Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in th... Read more
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Showrooming in the home improvement market
By Dirk Hoogenboom
8 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more
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HVAC or Electrical; Increasing importance of the allround installer
By Dirk Hoogenboom
8 May 2017A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge c... Read more
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Is the influence of European architects on product & brand choice d...
By Dirk Hoogenboom
4 May 2017Architects still play a very important role in the building process, there is little doubt about that. They... Read more
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Trade Shows; Going the way of the Dinosaurs?
By Dirk Hoogenboom
1 May 2017In general we see that the bigger international trade shows still manage to attract many visitors from all ... Read more
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Future building volumes: the forecasts for 2019
By Dirk Hoogenboom
13 Apr 2017The current overall construction volumes are well documented in most countries, but giving a good forecast ... Read more
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Electrical installers: Way of ordering
By Dirk Hoogenboom
5 Apr 2017The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised w... Read more
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Online buying of DIY products
By Dirk Hoogenboom
27 Mar 2017An interesting aspect of the online purchase of home improvement products is the comparison between the hig... Read more
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HVAC installers; Professional social media usage
By Dirk Hoogenboom
13 Mar 2017For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion u... Read more
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Segmentation of architects: the ‘sad loners’ are the largest group ...
By Dirk Hoogenboom
9 Mar 2017A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge need... Read more
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Are electrical installers buying at pure online players?
By Dirk Hoogenboom
7 Mar 2017Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more
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Dates for the BMP-sessions 2017
By Jan-Paul Schop
2 Feb 2017Date Important sessions during the BMP sessions16th of February 2017Marketing automation and chances... Read more
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Choosing for prefab; Who is the final decision maker?
By Dirk Hoogenboom
2 Feb 2017November 2016, we already investigated to what degree prefab was being used in the projects of archite... Read more
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Plumbers and HVAC installers reveal the best timing for attending i...
By Ralitsa Ruseva
25 Jan 2017Rotterdam, 23 January 2017 Installers would like to get training provided by the manufacturers prefera... Read more
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European Home Improvement: Key Trends
By Dirk Hoogenboom
25 Jan 2017Retailers like Home depot saw their e-commerce revenue grow with about 50% in the last years. Wh... Read more
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Only 1/5 of all digital newsletters of manufactures are read by Ger...
By Dirk Hoogenboom
5 Jan 2017Digital newsletters are generally a tool often used by marketers to keep their target groups informed with ... Read more
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UK HVAC installers most open to online trainings
By Dirk Hoogenboom
15 Dec 2016Trainings by manufacturers, wholesale or knowledge/training centers have always been an important part of t... Read more
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European architects professionally use social media sites more and ...
By Jeroen de Gruijl
29 Nov 2016Facebook is quite popular among Dutch architects, as 43% indicated that they professionally use this s... Read more