With USP your (personal) data is in safe hands
An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more
Growth in construction industry does not lead to more home improvem...
Growth in construction industry In the last years there is on average a growth of 2% in the European... Read more
Trends in the home improvement market
Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more
Construction trends in Europe & BIM
Jeroen de Gruijl, project manager of USP Marketing Consultancy, explains what the European Architectural Ba... Read more
HVAC wholesalers ready for total installation companies
Four out of five Dutch and three quarters of German HVAC installers buy their materials at a wholesal... Read more
Way of designing by architects is most often 2D CAD and 3D CAD
Way of designing CAD (computer-aided design) software is used by almost all architects. Only a small share... Read more
Share of electrical installers installing smart and connected produ...
Smart and connected buildings and products on the rise Electrical installers believe that smart buildings ... Read more
Online buying of professional painters starts to take off
General image While the majority of professional painters in all eight countries has never bought any pain... Read more
Key trends in the installation market
USP Marketing Consultancy utilizes both multi-client research and dedicated market research to facilitate t... Read more
HVAC jobs are outsourced by consumers the most
Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more
Consumers are leading when it comes to deciding on paint brands
Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more
The future of home improvement; A European overview
A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more
The specialised installation wholesale needs to develop on pricing ...
Range of products, product availability and availability of brands seen as most positive developments Tra... Read more
German and Dutch electrical installers work the most with smart pro...
Germany and the Netherlands are the leading countries in Europe 75% or more of the German and Dutch electr... Read more
DIY stores are still the leading online purchase point for consumer...
Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more
Architects clearly recognize advantages of BIM
BIM will lead to a smoother process in projects One of the biggest advantages mentioned by European archit... Read more
Amazon not yet seen as a potential purchase channel by European HVA...
German market most traditional Germany is one of the most traditional countries in this research with rega... Read more
Building Information Modelling; a license to operate?
I have based my opinion on findings out of the Q4 2017 Building Information Modeling report of th... Read more
Manufacturers play a decisive role regarding BIM integration
Methodology Each quarter, the European Architectural Barometer focuses on a different topic that plays an ... Read more
European home improvement jobs more often done by consumers
Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in ... Read more
Brand awareness in the home improvement market; a European overview
Bathroom products Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more