Latest insights
News
With USP your (personal) data is in safe hands
By Gerwin Sjollema
28 May 2018An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more
Growth in construction industry does not lead to more home improvem...
By Reinier Zuydgeest
24 May 2018Growth in construction industry In the last years there is on average a growth of 2% in the European... Read more
Trends in the home improvement market
By Reinier Zuydgeest
7 May 2018Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more
Construction trends in Europe & BIM
By Jeroen de Gruijl
4 May 2018Jeroen de Gruijl, project manager of USP Marketing Consultancy, explains what the European Architectural Ba... Read more
HVAC wholesalers ready for total installation companies
By Ralitsa Ruseva
2 May 2018Four out of five Dutch and three quarters of German HVAC installers buy their materials at a wholesal... Read more
Way of designing by architects is most often 2D CAD and 3D CAD
By Jeroen de Gruijl
26 Apr 2018Way of designing CAD (computer-aided design) software is used by almost all architects. Only a small share... Read more
Share of electrical installers installing smart and connected produ...
By Mark de Graaf
24 Apr 2018Smart and connected buildings and products on the rise Electrical installers believe that smart buildings ... Read more
Online buying of professional painters starts to take off
By Stephane Mennen
20 Apr 2018General image While the majority of professional painters in all eight countries has never bought any pain... Read more
Key trends in the installation market
By Dirk Hoogenboom
9 Apr 2018USP Marketing Consultancy utilizes both multi-client research and dedicated market research to facilitate t... Read more
HVAC jobs are outsourced by consumers the most
By Reinier Zuydgeest
6 Apr 2018Do-It-Yourself versus Do-It-For-Me In the European home improvement market HVAC products like boilers, ven... Read more
Consumers are leading when it comes to deciding on paint brands
By Reinier Zuydgeest
29 Mar 2018Do-It-It-Yourself versus Do-It-For-Me On average more than 60% of the residential paint jobs are done by c... Read more
The future of home improvement; A European overview
By Dirk Hoogenboom
27 Mar 2018A couple of weeks ago, I have written an article on the key trends in the European construction indust... Read more
The specialised installation wholesale needs to develop on pricing ...
By Ralitsa Ruseva
22 Mar 2018Range of products, product availability and availability of brands seen as most positive developments Tra... Read more
German and Dutch electrical installers work the most with smart pro...
By Mark de Graaf
20 Mar 2018Germany and the Netherlands are the leading countries in Europe 75% or more of the German and Dutch electr... Read more
DIY stores are still the leading online purchase point for consumer...
By Reinier Zuydgeest
9 Mar 2018Strong position General online store in Austria, Germany, Italy and the UK More than half of the DIY consu... Read more
Architects clearly recognize advantages of BIM
By Jeroen de Gruijl
9 Mar 2018BIM will lead to a smoother process in projects One of the biggest advantages mentioned by European archit... Read more
Amazon not yet seen as a potential purchase channel by European HVA...
By Ralitsa Ruseva
28 Feb 2018German market most traditional Germany is one of the most traditional countries in this research with rega... Read more
Building Information Modelling; a license to operate?
By Dirk Hoogenboom
20 Feb 2018I have based my opinion on findings out of the Q4 2017 Building Information Modeling report of th... Read more
Manufacturers play a decisive role regarding BIM integration
By Jeroen de Gruijl
19 Feb 2018Methodology Each quarter, the European Architectural Barometer focuses on a different topic that plays an ... Read more
European home improvement jobs more often done by consumers
By Reinier Zuydgeest
1 Feb 2018Highest growth of DIY jobs in Belgium, Germany and SpainThe European trend towards more DIFM is visible in ... Read more
Brand awareness in the home improvement market; a European overview
By Reinier Zuydgeest
25 Jan 2018Bathroom products Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more
