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• Doe-het-zelf Marketing Platform

  

  By Reinier Zuydgeest
  26 Jan 2018

  Background USP Marketing Consultancy has started the DMP in 2012, after a successful Bouw Marketing Platfo... Read more

• Brand awareness in the home improvement market; a European overview

  

  By Reinier Zuydgeest
  25 Jan 2018

  Bathroom products  Grohe and Villeroy & Boch are two of the best known brands for bathroom produc... Read more

• Brand loyalty of electrical installers seems to be the highest in G...

  

  By Mark de Graaf
  25 Jan 2018

  Highest share of loyalty among electrical installers in Germany and Poland About 75% of the electrical ins... Read more

• European HVAC installation companies: higher turnovers and fluctuat...

  

  By Ralitsa Ruseva
  24 Jan 2018

  Methodology For the order book developments USP Marketing Consultancy has asked the HVAC installation and ... Read more

• The future of construction; A European overview

  

  By Dirk Hoogenboom
  16 Jan 2018

  Direction of the market USP Marketing Consultancy has, besides doing dedicated market research,  vari... Read more

• Electrical installers in Europe don’t like the fact that profession...

  

  By Mark de Graaf
  10 Jan 2018

  Lowest share of positive attitude in GermanyOverall, the electrical installers in Europe don’t like the fac... Read more

• Future building volumes for 2018 and 2019

  

  By Jeroen de Gruijl
  10 Jan 2018

  Biggest growth in the Netherlands, Poland and Spain The construction sector in the Netherlands and Spain a... Read more

• Ordering traditionally still most important; online ordering the hi...

  

  By Ralitsa Ruseva
  3 Jan 2018

  Way of ordering at the traditional specialised wholesale In Germany, Poland, France, Belgium and the N... Read more

• Increasing demand for sustainability amongst European principals

  

  By Jeroen de Gruijl
  14 Dec 2017

  European averageIn 2017, more than half of principals ask for sustainable materials and buildings. The majo... Read more

• DIY stores selling professional brands; the opinion of the installers

  

  By Dirk Hoogenboom
  13 Dec 2017

  Professional brands in DIY stores?  Before we start diving into the figures, first some background. T... Read more

• Do principals in the construction industry ask for sustainable mate...

  

  By Dirk Hoogenboom
  6 Dec 2017

  In the Q3 2017 report we focused on sustainability. This topic is repeated every 2 years since 2013, so cle... Read more

• Rapid online growth for home improvement products, while DIY stores...

  

  By Reinier Zuydgeest
  30 Nov 2017

  The DIY shops are growing slightlyNearly half of all DIY purchases of European consumers are done in DIY st... Read more

• Bigger opportunities for private labels than for Chinese imports

  

  By Mark de Graaf
  22 Nov 2017

  Both promisingElectrical installers in the United Kingdom and Poland are the most open to ordering produc... Read more

• More HVAC Installers & plumbers buy directly from manufacturers

  

  By Ralitsa Ruseva
  15 Nov 2017

  Share of direct purchases at the manufacturer in 2015In 2015, the first purchase channels research among HV... Read more

• Increasing influence of the main contractor; Even when it comes to ...

  

  By Jeroen de Gruijl
  8 Nov 2017

  More influence of the main contractorThe aesthetics of a building is originally the exclusive domain of the... Read more

• Changing role of the wholesaler; German electrical installers more ...

  

  By Mark de Graaf
  25 Oct 2017

  The satisfaction of the German electrical installerGerman electrical installers seem to be more satisfied w... Read more

• Future role of the wholesale

  

  By Dirk Hoogenboom
  18 Sep 2017

  These questions, and many more, are answered in the new Q2 2017 report of the European Electrical Installat... Read more

• European overview of the home improvement market: touchpoints durin...

  

  By Dirk Hoogenboom
  13 Sep 2017

  There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ cond... Read more

• Brand and product knowledge of European architects; Involvement in ...

  

  By Dirk Hoogenboom
  30 Aug 2017

  Which product categories are least known by architects? The top 3 of product categories where there is a h... Read more

• Changing role of the architects; the principal and the engineering ...

  

  By Jeroen de Gruijl
  30 Aug 2017

  USP Marketing Consultancy has interviewed 1.600 architects in eight European countries in the European Arch... Read more

• Influencers in the building process

  

  By Dirk Hoogenboom
  21 Aug 2017

  Influencers of the building process The principal and engineering companies are strong influencers of the... Read more