European contractors will buy more directly from the manufacturer
Ordering directly from manufacturer is a serious threat to traditional channels Currently, the traditional... Read more
Legislation and certification key driver of trend towards natural a...
A key aspect to fireproofing buildings is the type of insulation that is used. There are four major types: ... Read more
European architects predict strong increase in use of sustainable m...
Sustainable material gaining ground Architects expect that sustainable materials will be used more in cons... Read more
Construction techniques that enable faster building popular in time...
In the European Architectural Barometer, USP Marketing Consultancy asked architects in Europe to indicate w... Read more
Germany and UK remain at the top of online buying
More products are bought online Since we started (2013) measuring consumer purchase behavior for home impr... Read more
Online DIY purchases; Amazon tops the chart in Europe
As mentioned before, the share of online purchase of home improvement products has been growing steadily. I... Read more
5 types of electrical installers to be identified
Why segmenting? Segmentation can be very useful for manufacturers and distributors in allocating resources... Read more
Wood structure and prefab panel construction expected to increase
Every 2 years, USP Marketing Consultancy conducts the future material usage research in the ... Read more
Transition to fossil fuel free installations; How high is the deman...
Fossil fuel free In the installation market sustainability has been an important topic as well, but in rec... Read more
Main drivers and barriers for a home improvement project
Aesthetics and comfort are driving the home improvement project Almost half of the European consumers have... Read more
The future of prefab; what was the situation in 2016 and where is i...
With the European Architectural Barometer (quarterly research among 1,600 architects in 8 European countr... Read more
The importance of online orientation for home improvement products
Online orientation is still growing Depending on the type of home improvement product, consumers decid... Read more
Electrical installation companies in Europe are thriving, both in t...
Q1 2018 turnover balance highest for the Netherlands, but positive for all major European countries Inst... Read more
BIM usage and availability of software in the installation sector
Dutch HVAC installers clearly ahead The awareness and usage of BIM is already the highest in the Netherlan... Read more
Professional social media usage; Dutch architects clearly ahead
Differences per country The share of architects that use social media professionally is the highest in... Read more
BIM usage amongst electrical installers; Dutch installers ahead
Awareness of BIM is the highest in the Netherlands and the UK The frontrunners with regards to familia... Read more
Familiarity with BIM has increased among HVAC installers in Europe
2018 vs. 2015 Compared to 2015, the awareness of BIM among HVAC installers has increased significantly... Read more
Digital brochures of manufacturers are preferred in most European c...
Preferences per country Some countries are more digital minded than others. When looking at differences ... Read more
With USP your (personal) data is in safe hands
An important point regarding the data privacy regulations is the fact that market research (statistical res... Read more
Growth in construction industry does not lead to more home improvem...
Growth in construction industry In the last years there is on average a growth of 2% in the European... Read more
Trends in the home improvement market
Reinier Zuydgeest, managing consultant at USP Marketing Consultancy, explains what the European Home Improv... Read more