Are electrical installers buying at pure online players?
Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more
Dates for the BMP-sessions 2017
Date Important sessions during the BMP sessions16th of February 2017Marketing automation and chances... Read more
Choosing for prefab; Who is the final decision maker?
November 2016, we already investigated to what degree prefab was being used in the projects of archite... Read more
Plumbers and HVAC installers reveal the best timing for attending i...
Rotterdam, 23 January 2017 Installers would like to get training provided by the manufacturers prefera... Read more
European Home Improvement: Key Trends
Retailers like Home depot saw their e-commerce revenue grow with about 50% in the last years. Wh... Read more
Only 1/5 of all digital newsletters of manufactures are read by Ger...
Digital newsletters are generally a tool often used by marketers to keep their target groups informed with ... Read more
UK HVAC installers most open to online trainings
Trainings by manufacturers, wholesale or knowledge/training centers have always been an important part of t... Read more
European architects professionally use social media sites more and ...
Facebook is quite popular among Dutch architects, as 43% indicated that they professionally use this s... Read more
Vast majority of European architects expect a qualitative labour sh...
Positive growth figuresMost European countries are seeing positive growth figures for the construction indu... Read more
The future of prefab
Faster, cheaper & smarterThe demand for a faster, cheaper and smarter building process has been on the rise... Read more
European HVAC Market: Key trends
Over the past 2 decades USP Marketing Consultancy has conducted continuous market research in the Cons... Read more
Recovering European construction markets show positive development
Seven out of eight European construction markets which Arch-Vision focuses on seem to have found the pat... Read more
Where do consumers buy sanitary taps? And which brands do they buy?
In every European home, there are several taps to be found. Just the bathroom has on average 3.1 taps in it... Read more
European Home Improvement: Key trends
Over the past 2 decades USP Marketing Consultancy has performed continuous market research in the Construct... Read more
European construction industry; What are the key trends?
Over the past 2 decades USP Marketing Consultancy has preformed continues international market research in ... Read more
European construction market seems to recover at a faster pace in 2016
There is however an unknown in these predictions, the United Kingdom. The Q2 measurement was taken just bef... Read more
Brexits influence on installers in the UK: Number of installation a...
Rotterdam, 28 September 2016 The effects of the Brexit are still not fully clear, but installers expec... Read more
Private label usage of European HVAC installers; how big is it?
Private labels are a fact of life. We constantly encounter them, whether we are doing our groceries or when... Read more
The demand for a faster building process remains high except for Italy
In recent months I have regularly posted information on the key trends in the construction industry. We hav... Read more
Installatie Marketing Platform
The IMP is a network through which you get relevant content, best practices and inspiration. Those are some... Read more
The ever changing customer journey
Knowledge is power and the need for knowledge of the traditional suppliers and manufacturers about the j... Read more