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European overview of the home improvement market: touchpoints durin...
By Dirk Hoogenboom
13 Sep 2017There is also a slow moving trend towards DIFM and an increase of importance of the ‘multiskiller’ cond... Read more
Brand and product knowledge of European architects; Involvement in ...
By Dirk Hoogenboom
30 Aug 2017Which product categories are least known by architects? The top 3 of product categories where there is a h... Read more
Changing role of the architects; the principal and the engineering ...
By Jeroen de Gruijl
30 Aug 2017USP Marketing Consultancy has interviewed 1.600 architects in eight European countries in the European Arch... Read more
Influencers in the building process
By Dirk Hoogenboom
21 Aug 2017Influencers of the building process The principal and engineering companies are strong influencers of the... Read more
Baby Boomers do more DIFM jobs
By Dirk Hoogenboom
4 Aug 2017Because we monitor the ratio between DIY and DIFM for over 4 years now in the European Home Improve... Read more
European HVAC installers; What about having professional installati...
By Ralitsa Ruseva
14 Jul 2017DIY channel is opening more and more for the semi-professional and professional craftsmen. OBI, Hornbach, S... Read more
Professional social media usage; dutch electrical installers clearl...
By Dirk Hoogenboom
28 Jun 2017Nowadays, social media is very common in our personal life. Approximately 2 billion people use Facebook eve... Read more
Showrooming of DIY products online
By Dirk Hoogenboom
28 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent ... Read more
Kingspan tops industry leaders in the UK
By Dirk Hoogenboom
27 Jun 2017Pricing power, brand recognition and a loyal customer base: Industry-leading companies usually have those a... Read more
Industry leaders in construction
By Dirk Hoogenboom
15 Jun 2017In the most recent report of the European Architectural Barometer (Q1 Love Brands), we have measured ... Read more
Which DIY products are purchased online the most?
By Dirk Hoogenboom
9 Jun 2017Players like Amazon and Bol.com (for The Netherlands and Belgium) are becoming more and more involved in th... Read more
Showrooming in the home improvement market
By Dirk Hoogenboom
8 Jun 2017I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more
HVAC or Electrical; Increasing importance of the allround installer
By Dirk Hoogenboom
8 May 2017A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge c... Read more
Is the influence of European architects on product & brand choice d...
By Dirk Hoogenboom
4 May 2017Architects still play a very important role in the building process, there is little doubt about that. They... Read more
Trade Shows; Going the way of the Dinosaurs?
By Dirk Hoogenboom
1 May 2017In general we see that the bigger international trade shows still manage to attract many visitors from all ... Read more
Future building volumes: the forecasts for 2019
By Dirk Hoogenboom
13 Apr 2017The current overall construction volumes are well documented in most countries, but giving a good forecast ... Read more
Electrical installers: Way of ordering
By Dirk Hoogenboom
5 Apr 2017The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised w... Read more
Online buying of DIY products
By Dirk Hoogenboom
27 Mar 2017An interesting aspect of the online purchase of home improvement products is the comparison between the hig... Read more
HVAC installers; Professional social media usage
By Dirk Hoogenboom
13 Mar 2017For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion u... Read more
Segmentation of architects: the ‘sad loners’ are the largest group ...
By Dirk Hoogenboom
9 Mar 2017A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge need... Read more
Are electrical installers buying at pure online players?
By Dirk Hoogenboom
7 Mar 2017Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more
