Of all sources, manufacturers’ websites are used most by architects
European Architectural Barometer Q1 2020 – USP Marketing Consultancy Manufacturers’ websites mainly used f... Read more
Electric vehicle (EV) chargers are on the rise in all markets
Experience with installing EV chargers Within the topic of ‘electrification’ there is a lot of attenti... Read more
Working 'from home' or 'on your home'?
More time spent on home improvement Consumers are spending more time conducting home improvement jobs due ... Read more
BIM is still in its early adoption phase among HVAC installers
BIM penetration has not changed significantly in the last two years The installation sector is still in it... Read more
Rise of online ordering calls for adaptability specialized installa...
Competition from pure online channels differs per country Online competition for the specialized whole... Read more
Architects, engineers, and main contractors all involved in sharing...
The European Architectural Barometer Q4 2019 shows how the cooperation between different parties in the con... Read more
European Plumbing and HVAC installation companies expect hard times...
In Q1 2020, installers already saw declining turnover Only a short time ago, in Q4 2019, there were still ... Read more
Which media channels are the best to target contractors?
Usage of traditional and digital media It is not news that digital marketing is becoming more and more imp... Read more
Solvent-free paints are becoming a must-have for painters
‘Sustainability’ for painters needs to incorporate ‘personal health’ Based on the results of the ... Read more
BIM use is on the rise in Europe
Highest BIM use amongst Dutch architects Looking at BIM use amongst architects per country in Europe... Read more
Sudden drop in outsourcing home improvement jobs
Labour shortage causes drop in DIFM Looking at the percentages of DIY and DIFM home improvement jobs i... Read more
Meet the needs of your customer with customer satisfaction research
“Image is where it starts and once you build an image you move to customer satisfaction,” says Henri. “Rese... Read more
Majority of European architects expect a decreasing turnover in 2020
Large share of architects in Europe expect a negative development of their turnover due to COVID-19 Almost... Read more
Covid-19 Statement: USP is able to continue our work for you!
Some key highlights from the statement below: We believe we can be safe and be ope... Read more
Construction industry holds its breath while coronavirus hits Europe
Large share of architects expect a decreasing turnover in the coming 12 months The results of the European... Read more
Online ordering possible threat to the specialised installation who...
Looking at the purchase behaviour of electrical installers, which is the topic of the European Electrical... Read more
Shift towards digitalisation causes change in ordering behaviour
So the ordering opportunities have increased. People are able to order online, but to what extent does that... Read more
UK Installers use the most purchase channels
Purchase channels We have been monitoring these changes over the past years, and given the impact of them ... Read more
Over half of the Dutch consumers buy all kitchen appliances from th...
Average price of the kitchen is increasing The Dutch kitchen market has experienced a steady growth in t... Read more
Concrete still dominates prefab construction
Concrete The results of the Q3 2019 report of USP's European Architectural Barometer show that concrete is... Read more
BIM adoption throughout the years
Digitalisation primarily involves Building Information Modelling (BIM), which is a digital representation o... Read more