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Showrooming in the home improvement market
I want to focus on showrooming for now, because of the obvious dangers for the big box retailers. A recent... Read more
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HVAC or Electrical; Increasing importance of the allround installer
A lot of legislation has been created towards a low carbon economy. In the EU energy 2050 roadmap, a huge c... Read more
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Is the influence of European architects on product & brand choice d...
Architects still play a very important role in the building process, there is little doubt about that. They... Read more
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Trade Shows; Going the way of the Dinosaurs?
In general we see that the bigger international trade shows still manage to attract many visitors from all ... Read more
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Future building volumes: the forecasts for 2019
The current overall construction volumes are well documented in most countries, but giving a good forecast ... Read more
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Electrical installers: Way of ordering
The European Electrical Installation Monitor discusses the way of ordering at the traditional specialised w... Read more
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Online buying of DIY products
An interesting aspect of the online purchase of home improvement products is the comparison between the hig... Read more
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HVAC installers; Professional social media usage
For most of us, social media has become a day-to-day fact in our lives. Facebook now has over 1,8 billion u... Read more
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Segmentation of architects: the ‘sad loners’ are the largest group ...
A well known mantra has always been to know your customers. It’s a very fundamental piece of knowledge need... Read more
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Are electrical installers buying at pure online players?
Last year, USP Marketing Consultancy started a new multi client research called the European Electrical Ins... Read more
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Dates for the BMP-sessions 2017
Date Important sessions during the BMP sessions16th of February 2017Marketing automation and chances... Read more
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Choosing for prefab; Who is the final decision maker?
November 2016, we already investigated to what degree prefab was being used in the projects of archite... Read more
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Plumbers and HVAC installers reveal the best timing for attending i...
Rotterdam, 23 January 2017 Installers would like to get training provided by the manufacturers prefera... Read more
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European Home Improvement: Key Trends
Retailers like Home depot saw their e-commerce revenue grow with about 50% in the last years. Wh... Read more
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Only 1/5 of all digital newsletters of manufactures are read by Ger...
Digital newsletters are generally a tool often used by marketers to keep their target groups informed with ... Read more
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UK HVAC installers most open to online trainings
Trainings by manufacturers, wholesale or knowledge/training centers have always been an important part of t... Read more
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European architects professionally use social media sites more and ...
Facebook is quite popular among Dutch architects, as 43% indicated that they professionally use this s... Read more
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Vast majority of European architects expect a qualitative labour sh...
Positive growth figuresMost European countries are seeing positive growth figures for the construction indu... Read more
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The future of prefab
Faster, cheaper & smarterThe demand for a faster, cheaper and smarter building process has been on the rise... Read more
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European HVAC Market: Key trends
Over the past 2 decades USP Marketing Consultancy has conducted continuous market research in the Cons... Read more
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Recovering European construction markets show positive development
Seven out of eight European construction markets which Arch-Vision focuses on seem to have found the pat... Read more