Good solid market intelligence will be needed more then ever. A topic like orientation behaviour of architects, will be very relevant to ensure that the marketing budget that is available, will be spend via the right channels.
Q1 2020 report of the European Architectural Barometer
In the Q1 2020 report of the European Architectural Barometer USP focused on the media usage of European architects. This research is conducted every two years in order to track the relevant trends like the increasing importance of digital media. For example digital brochures, architectural portals and social media.
Important features in this report:
- Insights in 8 countries (Spain, Italy, France, Belgium, the Netherlands, Germany, Poland and the UK)
- Results are presented on a European level and on country level
- Report is based on solid quantitative market research.
The full report is normally available for 1,750 Euro. However, due to the pressure on the budgets and the high importance of this report, USP decided to give a one-time discount of 500 Euro, lowering the price to 1,250 Euro.