Purchase behaviour European electrical installers
More and more electrical installers decide to order directly from manufacturers. The specialised installation wholesale still has a strong position for the installers, but it is expected that the influence of the manufacturer in the purchasing process will increase. The Q4 2018 report of the European Electrical Installation Monitor provides the full insights in seven European countries about 'Direct ordering from the manufacturer'.
You can download the factsheet of the report here. This will give you some insights in the results of the report.
For more information about this research, please feel free to contact USP Marketing Consultancy.
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