Consumer Segmentation

Consumer segmentation is an important topic in the home improvement market. Which consumers can we distinguish, what should we focus on? USP Marketing Consultancy has divided the home improvement market into different segments in the report of the European Home Improvement Monitor.

Would you like to receive more information about the report?

  • 600 interviews per quarter per country, research in 11 European countries
  • The theme of the report is 'Consumer Segmentation'
  • The report also provides insight into purchase channels and DIY vs. changes. DIFM
  • For more information, please contact USP Marketing Consultancy
  • When you write your e-mail address in the bar below, we will contact you.

More information?

A selection of our clients

Consumer Segmentation


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Personal data:
<p>Learn more?<br>Please contact Dirk Hoogenboom</p>

Learn more?
Please contact Dirk Hoogenboom
or Reinier Zuydgeest

hoogenboom@usp-mc.nl
+31 6 52 09 89 24LinkedIn

zuydgeest@usp-mc.nl
+31 6 26 93 61 09LinkedIn

<p>Learn more?<br>Please contact Reinier Zuydgeest</p>

Learn more?
Please contact Dirk Hoogenboom

hoogenboom@usp-mc.nl
+31 6 52 09 89 24LinkedIn

<p>Learn more?<br>Please contact Dirk Hoogenboom</p>

Learn more?
Please contact Reinier Zuydgeest

zuydgeest@usp-mc.nl
+31 6 26 93 61 09LinkedIn

<p>Learn more?<br>Please contact Reinier Zuydgeest</p>