Multi-year developments is an important theme in the European Home Improvement Monitor. Every year, USP Marketing Consultancy measures the developments in the European home improvement market. How did 2017 develop? Which product categories are the most popular and how is the distribution between DIY and DIFM? What are the key trends in the market? What are the most important purchasing channels for the European DIY consumer?
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- 600 interviews per quarter per country, research in 11 European countries.
- The report also offers more insights into the key trends of the market.