Orientation: Drivers and barriers for home improvement jobs
In this first report of 2018 the set-up of the report is changed. We evaluated the report with our customers and came to the conclusion that there’s a need for more in-depth results and less repetition of the insights that we report. For this reason we made two changes to the report:
We do not report all results in each quarterly report anymore. Instead we focus on one of the topics each quarter. In the product category chapters, the product results were reported 4 times per year based on 4 quarters. This resulted in insights that did not change much over the quarters. These type of results will now only be reported once a year, which we expect to be sufficient.
On the other hand we like to provide our customers with more in-depth information on the topics we present in our monitor. This means more long term trends and more splits on for example age, income, or DIY experience. This is now provided in the focus chapter as well as in the product category chapter. We feel this will provide our customers with more meaningful insights.